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Introducfion
OnNovember6,2012,BarackObamawasreelectedasthe44thPresidentof
theUnitedStates,aferthemostexpensiveandoneofthelongestpresidential
campaigns.BydefeatingMittRomney,ObamabecamethefirstDemocrat
sinceFranklinDelanoRoosevelttogainthemajorityofpopularvotesand
onlysecondtowintwopresidentialelectionsafertheWorldWarII.
10daysbeforethishistoricalevent,afewdozensofEuropeanandAmeri-
canscholarsmetattheJagiellonianUniversityinKrakówtodiscusstheissues
relatedtothe2012presidentialelection.Clearly,wehadnoideawhatthe
finaloutcomeoftheelectionwouldbe,butallwereabletoprovidesomein-
sightsonthefirsttermofObamapresidency,the2012electionsitself,putting
thiscampaignincontextofpresidentialelectionthroughtheentireAmerican
history,aswellasforecastwhichpaththeUnitedStateswouldtakeandwhich
issueswouldbethemostpressingforthenextpresident.
Wearepleasedtopresenttheworkofthoseofthecolleagueswhochoseto
sharetheirworkintheprintedversion.Wedividedthereceivedpapersinto
fourparts,dependingonthesubjectsofthepresentedscholarship.Tevol-
umeopenswithpapersonissuesrelatedtohistoricalandlegalaspectsofthe
Americanpresidentialelection(RobertPodolnjak,JolantaDaszyńska),and
thendiscussionfocusesonthedynamicsofcontemporarycampaigns
andmostimportantelementsoftheseenterprises(MagdalenaPaluszkiewicz-
Misiaczek,MarcoMorini,PawełLaidler,MagdalenaModrzejewska).Tesec-
ondpartisdevotedtheissuesofdomesticpolicyandelectoralcontext.While
DonathanBrownandAnnaBartnikanalyze,respectively,thesignificanceof
immigrationreformandLatinovoters,ZinoviaLialioutiandAlixMeyergive
ustheirviewsoneconomicpolicy.Inthispartofthevolume,readerswillalso
findinterestingpapersabouttheRepublicanPartyduringObama)sfirstterm
(SørenChristianReimer),andaboutcriticalissuesofreligion(KárolyPintér,
PaulinaNapierała,JohnBloom).
Movingtothepartwhereauthorsdebatehowelectionsarerun,seenand
coveredinthe21stcenturyUnitedStates,IstvánSzokonyaandAnnaSeverse
introduceuswiththenewmediacampaigning.BożenaPękalaandMaciej
Turekdescribehowthecandidatesarepresentedintheprintmedia,while