Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu nr. 515. Management accounting: The industry perspective
Global economy, which became a sign of the times, caused several implications both on macro and micro economic levels. Globalisation intensified cross-national interactions resulting in the free flow of capital, it changed market rules (market unification and trade liberalisation), it stimulated standardisation of products and services as well as a mass culture promotion. Those phenomena contributed to a new trend of sustainable development with an aim to ensure that resources involved in business activities together internal processes and business models are in harmony. Thus an organisation is able to meet current needs of stakeholder groups respecting the global ecosystems – without compromising abilities of future generations to reach their own goals. The global economy created also new opportunities for those companies which operate in highly innovative industries. Open innovation and technology progress set new directions and pushed forward new ideas.
Autor: Praca zbiorowa
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