"Synthetic organizational evaluation Emotional, behavioural and financial effects of marketing activities in effectiveness and efficiency evaluation"

Spis treści

Introduction 8

Chapter 1. Effectiveness and efficiency as criteria of economic evaluations 14

1.1. Complementary approach to the interpretation of efficiency and effectiveness 15

1.2. Efficiency as the focus of interest of economic sciences 27

1.3. Development of the interpretation of organizational effectiveness 37

1.4. Other examples of the interpretation of effectiveness in management sciences 52

1.5. Organizational efficiency and effectiveness – an attempt at a synthetic evaluation of the existing body of research 56

Chapter 2. Marketing and financial effects of a business organization and an evaluation of organizational effectiveness and efficiency 63

2.1. Variability of organizational goals 64

2.2. Development of marketing concepts 69

2.3. Key outcomes of marketing activities 86

2.4. Diversification of measurements of marketing and financial outcomes of a firm 102

Chapter 3. Empirical verification of variability of evaluations of an organisation 111

3.1. Objectives of the research project 111

3.2. General results of the survey 3.3. Impact of perceived significance of efficiency and effectiveness on variability of SOE 129

3.4. Variability of SOE vs. respondent roles 133

3.5. Variability of SOE – conceptual approach 146

Summary 159

Appendices 1-5 163

Selected Bibliography 178

List of Figures 189

List of Tables 190