"Practical Aspects in Doing International Business"

Spis treści

Preface 9

1.1. What is etiquette and why do you need to know and observe it? 11

Chapter 1. Business etiquette (Janusz Świerkocki) 11

1.2. Greeting someone and saying hello. Saying goodbye 13

1.3. Introducing people 16

1.4. Visiting cards 16

1.5. Having a conversation 19

1.6. Correspondence 21

1.7. Business events and receptions 23

1.7.1. Invitations 24

1.7.2. Cocktail party 25

1.7.3. Seated parties 27

1.8. Personal appearance and dress code 30

Questions and assignments 32

Literature 33

2.1. Notion 34

Chapter 2. Business plan (Tomasz Dorożyński, Wojciech Urbaniak) 34

2.2. Characteristics 35

2.3. Using a business plan 38

2.4. Contents 42

2.4.1. Executive summary 43

2.4.2. Business description 44

2.4.3. Short description of the project 45

2.4.4. Products and services covered by the project 45

2.4.5. Business location 46

2.4.6. Initial outlays 46

2.4.7. Financing initial outlays 47

2.4.8. Market analysis 48

2.4.9. Market activities plan 50

2.4.10. Human resources 53

2.4.11. Supplies of materials for production (services) 53

2.4.12. Other operating costs of production and their forecast 54

2.4.13. Project timetable 55

2.4.14. Financial forecast 56

2.4.15. Risk factor 57

Literature 59

Questions and assignments 59

Appendices 60

Appendix 1. Simplified Balance Sheet 61

Appendix 2. Profit and Loss Account 62

Appendix 3. Cash Flow Forecast 63

3.1. Notion 64

Chapter 3. Foreign market research (Tomasz Dorożyński, Wojciech Urbaniak) 64

3.2. Characteristics 67

3.3. The role of market research in selecting foreign outlet marketplaces 69

3.4. Geographic market research 70

3.5. Goods and services market research 73

3.6. Stages of foreign market research 77

3.7. Research methods 79

3.8. Sources of information about foreign markets 83

Literature 85

Questions and assingements 85

4.1. Foreign market entry modes 87

Chapter 4. International business transactions (Bogdan Buczkowski) 87

4.1.1. Non-capital forms of operating on the international market 89

4.1.2. Forms of operating on the international market with capital involve- ment 94

4.2. Preparation and conclusion of commercial transactions 96

4.2.1. Inquiry, offer, order and contracts 96

4.2.2. Law applicable to the contract 97

4.2.3. Commercial jurisdiction and enforcement of judgements 100

4.2.4. Commercial uses, customs and contractual clauses 102

4.4.5. Additional contract clauses 110

4.3. Settlements of international business transactions 113

Questions and assignments 116

Literature 117

5.1. Classification of risks and risk management 119

Chapter 5. Insurance in international business transactions (Bogdan Buczkow-ski) 119

5.2. Liability of carriers in international transport 124

5.2.1. Liability of carriers in maritime transport 124

5.2.2. Liability of carriers in road transport 125

5.2.3. Liability of carriers in rail transport 125

5.2.4. Liability of carriers in air transport 126

5.3. Methods for mitigation of risk 127

5.4. Types of insurance contracts 127

5.5. Policy insurance conditions 131

5.6. Procedures for settlement of claims 133

Literature 135

Questions and assignments 135

Chapter 6. Customs procedures in foreign trade (Bogdan Buczkowski) 136

6.1. European Union Customs Code 137

6.2. TARIC – Integrated Tariff of the European Union 137

6.3. Documenting the origin of goods in foreign trade 139

6.4. Customs value of goods as a basis for determining the charges due 140

6.5. Incurrence of the customs debt and guarantees 145

6.5.1. Customs debt on import 145

6. 6. Customs-approved use of goods 146

6.5.2. Customs debt on export 146

6.6.1. Entering the goods into customs free zones or customs warehouses 148

6.6.2 Abandonment of goods for the benefit of the state 150

6.6.3. Re-export 150

6.6.4. Destruction of goods 150

6.7. Placing of goods under customs procedures 151

6.7.1. Customs warehouse 151

6.7.2. Processing under customs control 155

6.7.3. Temporary importation or exportation 156

6.7.4. Inward processing 158

6.7.5. Outward processing 160

6.7.6. Release into free circulation 160

6.7.7. External and internal transit 161

6.7.8. Exports 163

6.7.9. Customs declaration with the use of the SAD 165

Questions and assignments 166

Literature 167

7.1. The substance of the “new” economy 169

Chapter 7. Electronic business (Anetta Kuna-Marszałek) 169

7.2. Definition of e-business and related terms 173

7.3. The Internet as an e-business environment 177

7.4. E-business models 180

Literature 187

Questions and assignments 187

List of tables 190

List of figures 191