"Organic food market in Poland"

Spis treści

Introduction 8

1.1. Labeling and its role in the identification of organic products of agricultural origin 12

1. Recognition of organic food in Poland 12

1.2. Labels of organic products used in Poland 14

1.3. Recognition of organic products, in the light of questionnaire surveys 16

1.4. Dissemination of information on marking/labeling of organic food products 20

1.5. Conclusions 22

2.1. Development of sales of certified organic foods in Poland in the light of European trends 24

2. Demand for certified organic food in Poland 24

2.2. Demand-informing factors in the view of the research results 27

2.3. Conclusions 32

3.1. Production potential of organic agriculture in Poland as compared to the EU 34

3. Development of organic food supply in Poland 34

3.2. Production, processing and distribution of organic foods 36

3.3. Support for organic farming by the year 2013 40

3.4. Conclusions 42

4.1. Methodological aspects 44

4. Analysis and assessment of the supply side of organic food market based on empirical study 44

4.2. Evaluation of the factors directly affecting the profitability of organic production 50

4.3. Other conditions of organic production 53

4.4. The perspectives for development of organic farming in the light of empirical study among the owners of conventional farms 59

4.5. Conclusions and recommendations 65

5.1. Purpose, scope and methodology of research of the organic food distribution system 68

5. The system of organic food distribution in Poland in the light of quantitative marketing surveys 68

5.2. Supply and sales channels of organic food 69

5.3. Organic food offer and pricing 70

5.4. Factors and behaviour stimuli of organic food distributors 71

5.5. Conclusions 73

6.1. Eco-product: concept and characteristics of organic farming 76

6. Brand in the organic food market 76

6.2. Terms and functions of the product brand 78

6.3. A brand in the strategy of organic food products 80

6.4. Strategies of eco-food brands 82

6.5. Significance of eco-brand for consumers 83

6.6. Conclusions 84

7. Perspectives for development of the eco-friendly product market in Poland in the light of qualitative and quantitative marketing surveys 86

7.1. Methodological bases for the examination of behaviours of eco-friendly goods consumers in Poland 87

7.2. Ecologization versus other consumption development tendencies 88

7.3. Consumer behaviours on the eco-friendly goods market in Poland in the light of qualitative research 89

7.4. Selected considerations of behaviours of eco-friendly food consumers in Poland in the light of quantitative research 93

7.5. Typology of Polish eco-friendly goods consumers and implications for entrepreneurs arising therefore 96

7.6. Conclusions 102

8.1 SWOT analysis of organic farming in Poland 104

8. Prospects for development of the organic food market in Poland 104

8.2. The objectives of development of the organic food market and organic farming in Poland in 2014-2020 110

8.3. Conclusions 113

Final remarks 116

References 122

List of figures 128

List of tables 130