"Management Sciences. Nauki o zarządzaniu 23/2"

Spis treści

Introduction 4

Marzena Czarnecka: Information sources affecting consumer behaviour in the electricity market 5

Joanna Macalik: Museum’s marketing communication tools – results of empirical research 13

Marta Drozdowska, Magdalena Duda-Seifert, Agnieszka Faron: Model of a City Destination Card as a marketing tool of selected European cities 20

Mirosław Marczak: Branding as an essential element of the of destination management process using the example of selected states 30

Renata Winkler: Communication audit and knowledge management audit as kinds of internal audits in the management of intangible assets of an organization 42