"Academic Entrepreneurship in International Context: the Visegrad Countries' Perspective"

Libra identifier: 210988

Table of Contents

Introduction (Katarzyna Żyminkowska) 10

References 12 Part I. Conditions for developing academic entrepreneurship in the Visegrad Countries 16

Chapter 1.1. Setting up and running a business in the V4 countries (Hana Štverková, Monika Mynarzová, Radomír Kaňa) 17

Easiness of Doing Business in the V4 Countries 20

Starting a business 23

Introduction 30

References 27 Chapter 1.2. Determinants of competitiveness in the sector of small and medium enterprises – practical aspects (Irena Dudzik-Lewicka) 30

Methodology of the survey-based study 31

Identification of the major determinants of competitiveness of small and medium enterprises 33

Final conclusions 39

References 42

Chapter 1.3. Franchise as the network form of cooperation in tourism in the V4 countries (Ewa Lipianin-Zontek, Irena Szewczyk, Zbigniew Zontek) 43

Introduction 43

1. Franchising as a contemporary marketing concept 44

2. Conditions of the franchising contract 46

3. The franchising market in the V4 countries with a particular focus on the hotel sector 49

Summary 52

References 53

Chapter 1.4. Venture capital as an element of support policy of entrepreneurship in the V4 countries. Polish experiences (Honorata Howaniec, Aneta Madyda) 55

1. Introduction 55

2. Private equity vs venture capital – introduction to terminology 55

3. Private equity and venture capital in Poland 57

4. Material and methods 61

5. The perceptions of venture capital (seed capital and start-up capital) of students and would-be entrepreneurs 62

6. Conclusions 65

References 66

Part II. Student and academic entrepreneurial behaviour in the Visegrad Group universities – empirical research results 68

Chapter 2.1. Survey methodology and sample description (Katarzyna Żyminkowska, Agnieszka Barcik, Piotr Dziwiński, Marcin Jakubiec) 69

Chapter 2.2. Students and academics in business – experiences with, motives, incentives and barriers of setting up a business (Agnieszka Barcik, Piotr Dziwiński, Marcin Jakubiec) 76

1. Academic entrepreneurship – advantages and disadvantages of setting up a business in the Visegrad Group countries 76

2. Employment in business 78

3. Owning a business 80

4. Motives for running a business 82

5. Barriers of setting up a business 85

References 90

Chapter 2.3. V4 business attractiveness in the perception of students and academics (Agnieszka Barcik, Piotr Dziwiński, Marcin Jakubiec) 91

1. The concept of business attractiveness – introduction 91

2. Attractiveness of the Visegrad countries 92

3. Attractiveness of industries in cross-border business 97

4. Identification of successful business cases in V4 cross-border business activities 99

References 100

Chapter 2.4. Stimulating academic entrepreneurship by universities – the satisfaction and preferences of students and academics (Katarzyna Żyminkowska) 101

1. Academic entrepreneurship stimulation – introduction 101

2. Overall satisfaction with university efforts to enhance entrepreneurship 102

3. Forms of enhancing entrepreneurship offered by universities 104

4. Preferred forms of enhancing entrepreneurship 108

References 109

Appendix 112

Chapter 3.1. The entrepreneurial orientation of university students in Ukraine and Poland through the prism of developing educational standards (Lyudmila Shulgina, Małgorzata Okręglicka) 113

Introduction 113

Theoretical background. Entrepreneurship 113

Entrepreneurial orientation 114

The term “standard” and origin of educational standards 115

The role of education in stimulating entrepreneurial orientation among students 116

Methodology of the research 117

Results of the questionnaire survey 118

Discussion about the need for educational standards in developing entrepreneurial orientation among students 121

The need for enhancing the level of EE students based on improving higher education standards 124

Conclusions 126

References 126

Chapter 3.2. Academic integration strategy into global innovation networks as a factor of national security (Olha Prokopenko, Vitaliy Omelianenko) 130

Brief literature review 130

Introduction 130

Research methodology 132

Research results 133

Conclusions 138

References 138