"Academic Entrepreneurship in International Context: the Visegrad Countries' Perspective"
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Spis treści
Introduction (Katarzyna Żyminkowska) 10
References 12 Part I. Conditions for developing academic entrepreneurship in the Visegrad Countries 16
Chapter 1.1. Setting up and running a business in the V4 countries (Hana Štverková, Monika Mynarzová, Radomír Kaňa) 17
Easiness of Doing Business in the V4 Countries 20
Starting a business 23
Introduction 30
References 27 Chapter 1.2. Determinants of competitiveness in the sector of small and medium enterprises – practical aspects (Irena Dudzik-Lewicka) 30
Methodology of the survey-based study 31
Identification of the major determinants of competitiveness of small and medium enterprises 33
Final conclusions 39
References 42
Chapter 1.3. Franchise as the network form of cooperation in tourism in the V4 countries (Ewa Lipianin-Zontek, Irena Szewczyk, Zbigniew Zontek) 43
Introduction 43
1. Franchising as a contemporary marketing concept 44
2. Conditions of the franchising contract 46
3. The franchising market in the V4 countries with a particular focus on the hotel sector 49
Summary 52
References 53
Chapter 1.4. Venture capital as an element of support policy of entrepreneurship in the V4 countries. Polish experiences (Honorata Howaniec, Aneta Madyda) 55
1. Introduction 55
2. Private equity vs venture capital – introduction to terminology 55
3. Private equity and venture capital in Poland 57
4. Material and methods 61
5. The perceptions of venture capital (seed capital and start-up capital) of students and would-be entrepreneurs 62
6. Conclusions 65
References 66
Part II. Student and academic entrepreneurial behaviour in the Visegrad Group universities – empirical research results 68
Chapter 2.1. Survey methodology and sample description (Katarzyna Żyminkowska, Agnieszka Barcik, Piotr Dziwiński, Marcin Jakubiec) 69
Chapter 2.2. Students and academics in business – experiences with, motives, incentives and barriers of setting up a business (Agnieszka Barcik, Piotr Dziwiński, Marcin Jakubiec) 76
1. Academic entrepreneurship – advantages and disadvantages of setting up a business in the Visegrad Group countries 76
2. Employment in business 78
3. Owning a business 80
4. Motives for running a business 82
5. Barriers of setting up a business 85
References 90
Chapter 2.3. V4 business attractiveness in the perception of students and academics (Agnieszka Barcik, Piotr Dziwiński, Marcin Jakubiec) 91
1. The concept of business attractiveness – introduction 91
2. Attractiveness of the Visegrad countries 92
3. Attractiveness of industries in cross-border business 97
4. Identification of successful business cases in V4 cross-border business activities 99
References 100
Chapter 2.4. Stimulating academic entrepreneurship by universities – the satisfaction and preferences of students and academics (Katarzyna Żyminkowska) 101
1. Academic entrepreneurship stimulation – introduction 101
2. Overall satisfaction with university efforts to enhance entrepreneurship 102
3. Forms of enhancing entrepreneurship offered by universities 104
4. Preferred forms of enhancing entrepreneurship 108
References 109
Appendix 112
Chapter 3.1. The entrepreneurial orientation of university students in Ukraine and Poland through the prism of developing educational standards (Lyudmila Shulgina, Małgorzata Okręglicka) 113
Introduction 113
Theoretical background. Entrepreneurship 113
Entrepreneurial orientation 114
The term “standard” and origin of educational standards 115
The role of education in stimulating entrepreneurial orientation among students 116
Methodology of the research 117
Results of the questionnaire survey 118
Discussion about the need for educational standards in developing entrepreneurial orientation among students 121
The need for enhancing the level of EE students based on improving higher education standards 124
Conclusions 126
References 126
Chapter 3.2. Academic integration strategy into global innovation networks as a factor of national security (Olha Prokopenko, Vitaliy Omelianenko) 130
Brief literature review 130
Introduction 130
Research methodology 132
Research results 133
Conclusions 138
References 138