"International Service Management in the Context of Sustainable Development"

Spis treści

INTRODUCTION 7

ACKNOWLEDGMENT 9

SUSTAINABILITY IN SERVICES SECTORCHAPTER 1. Sustainability: Wisdom from the Past and Vision for the Future. The Roles of Harmony, Compassion, Peace, and Symbiotic Advancement (Jay Kandampully, Anil Bilgihan) 13

CHAPTER 2. Sustainability in Services: Issues, Challenges, and Implications (Dhrithi Mahadevan, B. Mahadevan) 21

CHAPTER 3. Sustainable Service: A Role of Transparency in Building Sustainable Service (Suhyun Janis Jeon) 44

CHAPTER 4. Regulatory Drivers of Sustainable Choices and Its Impact on Service Sector (Magdalena Hilgner) 55

CHAPTER 5. Exploring the Optimal Balance Between High-Tech and High-Touch to Achieve Sustainable Development (Hyeyoon Choi, Jichul Jang) 70

MARKETING CHALLENGES IN SERVICE SECTORCHAPTER 6. Service Ecosystem as a Lens for Collaborative Risk Management and Sustainable Value Creation (Timo Rintamaki, Jarna Pasanen) 87

CHAPTER 7. From Plate to Experience in Context of Sustainability: Experiential Marketing in Hospitality Industry – Based on Spanish Restaurant (Laura Bacek) 108

CHAPTER 8. Greenwashing and Marketing Communication of Companies – A Threat to the Credibility of Information. Examples Based on the Service Sector (Angelika Kantor) 127

CHAPTER 9. Sustainability through Marketing Organic Food Consumption (Xi Yu, Huiling Huang, Stephanie Q. Liu, Laurie Luorong Wu) 145

CHAPTER 10. Trust in the Market Relations of Service Companies as the Foundation and Condition of Sustainable Development (Agata Małysa-Kaleta) 161

CHAPTER 11. The Role of Brand Purpose as the Driver to Achieve Sustainability in Organizations (Pierpaolo Testa) 176

CONSUMER ON SERVICE MARKETCHAPTER 12. Consumption Expenditures as a Measure of the Sustainable Development in the European Union (Urszula Grzega) 199

CHAPTER 13. Senior Consumers Attitudes Toward Sustainable Consumption (Sławomir Smyczek) 213

CHAPTER 14. Consumer Misbehavior in the Insurance Market: Exploring Techniques to Justify Actions (Agnieszka Tetla) 226

CHAPTER 15. Gamers' Experience with Subscription Services as a Determinant of the Game Brand Success: Netnographic Study (Aleksandra Ryczko) 246

CHAPTER 16. Sustainable Consumer Behavior and Cooperative Platforms – Motivation and Determinants (Marta Grybś-Kabocik, Agnieszka Tetla) 264

SUSTAINABLE DEVELOPMENT OF SERVICE BUSINESSCHAPTER 17. Sustainability Impact on Banking Sector Services (Michał Szalast-Dao Quy) 281

CHAPTER 18. Collaborative Finance and Sustainable Service Marketing – Opportunities and Challenges (Franciszek Olejnik) 304

CHAPTER 19. Sustainability in the Context of Advertising Services (Przemysław Kotowski) 325

CHAPTER 20. Rethinking Retail through Strategic Sustainability Management (Ragul Senthi, Vishakha Kumari) 343

CHAPTER 21. Integrating Sustainability Principles in Governmental Tourism and Hospitality Development Strategies – Case of Jordan (Wlla E. Obeidat) 353

LIST OF AUTHORS 369