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26
BernadettaDarska
BernadettaDarska
Toadvertiseortorecommend?
Ontheproduct,thatistheliterature
Summary
Theauthorlooksatthecontemporarypracticesofrecommendingandselling
books,aswellastheirrelationswithaliterarylife.Shewritesaboutmarketing
meansofthepublisherswho,makingslogans,clearlyrefertotheuniquenessof
thechoicebeingmade.Thus,buyingabookistobeaneventandatthesametime
aconfirmationofthefactthatweareinareallyelitecircle.Theverymeansare
usedbyliterarycriticsmoreandmoreoften,easilyresigningfromrecommending
infavourofadvertising.Theauthorstopsatthephenomenonofarecommending
note,pointingtoadegradationwhichhastouchedtheliterarycriticismbeingatmass
mediaservice.Asaresult,apostulateofreadingcarefulnessandsuspiciousness,
notonlyinrelationtorecommendingnotes(becauseitisnaturalthatthepublisher
wantstoselltheproduct),butalsocriticalones(becausethefactofsubordinating
theopiniontoe.g.ideologycausesmistrust)seemsespeciallyimportant.
