Media and Globalization. Different Cultures, Societies, Political Systems

Ilona Biernacka-Ligięza

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ISBN/ISSN:

978-83-7784-701-5

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej

Rok wydania:

2015

Liczba stron:

233

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

. Media and Globalization. Different Cultures, Societies, Political Systems. Red. Biernacka-Ligięza, Ilona . : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, 2015, 233 s. ISBN 978-83-7784-701-5

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A2 Biernacka-Ligięza, I.

T1 Media and Globalization. Different Cultures, Societies, Political Systems

PB Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej

YR 2015

SN 978-83-7784-701-5

Bibliografia BibTex:

@Book{ 162180, author = "", editor = "Biernacka-Ligięza, Ilona", title = "Media and Globalization. Different Cultures, Societies, Political Systems", publisher = "Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej", year = "2015", address = "", isbn = "978-83-7784-701-5" }

Bibliografia endNote:

TY - BOOK

AU -

ED - Biernacka-Ligięza, Ilona

TI - Media and Globalization. Different Cultures, Societies, Political Systems

PB - Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej

CY -

PY - 2015

SN - 978-83-7784-701-5

ER -

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. Red. Biernacka-Ligięza, Ilona. Media and Globalization. Different Cultures, Societies, Political Systems [baza danych online] : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, 2015 [dostęp: 03 05 2024]. Dostęp w Ibuk Libra: https://libra.ibuk.pl/reader/media-and-globalization-different-cultures-societies-political-ilona-biernacka-ligieza-162180.

media, Globalization, cultures, political, Democratization Process

Media and globalization – different cultures, societies, political systems, a publication edited by Ilona Biernacka-Ligięza, is a valuable read that is likely to be of interest to researchers and students exploring a variety of fields of stu...

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ISBN/ISSN:

978-83-7784-701-5

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej

Rok wydania:

2015

Liczba stron:

233

XML:ISBN/ISSN:

ONIX MARC21

Preface5
Chapter I GLOBAL NATURE OF MEDIA13
JANA RADOŠINSKÁ Media Culture as a Part of Globalization Processes15
MAŁGORZATA MADEJ Media as an Element of a European Identity in the Policies of the EU31
ANTONINA MYTKO The Global Nature of Media and Information Democracy43
Chapter II NEW MEDIA AND CHANGES IN THE SOCIETY55
NORBERT MERKOVITY, ROBERT IMRE, STEPHEN OWEN Homogenizing Social Media – Affect/Effect and Globalization of Media and the Public Sphere57
ADAM SZYNOL From Political Submission to Market Driven Independence – Changesin the Role of a Journalist in Poland71
JÁN VIŠŇOVSKÝ New Media and Their Impact on Traditional Journalism87
SERGII DANYLENKO New Media in Transitive States: Instrument of Civil Society in Ukraine99
ILONA BIERNACKA-LIGIĘZA Digital Communication at the Local Level and Its Impact on the Democratization Process111
Chapter III LOCAL MEDIA GLOBAL SCALE131
LENKA WASCHKOVÁ CÍSAŘOVÁ The Global and Transitive in Local Media: Towards a New Theoretical Framework133
VIKTORIIA LUKIANCHYKOVA Informatization of Society: Mass Media and Political Communications149
ILONA BIERNACKA-LIGIĘZA, PIOTR KLIMONTOWSKI Local Television and Its Role in Building Plural Societies163
OLENA SHEVCHENKO The Role of Media in Country’s Image Promoting (Germany’s Case: The View from Ukraine)189
Chapter IV COMMUNICATION AND SOCIAL BEHAVIOUR IN BUILDING THE IDENTITY207
MIROSŁAW ZDULSKI Everyday Life of Czechs – an Inn as an Enclave of Social Tradition and Integration209
WELLINGTON MARINHO DE LIRA Conflicts in Communication: a Consequence of Cultural Background, or a Matter of Linguistic Policy?219

JanaRadošinská

UniversityofSS.CyrilandMethodiusinTrnava,SlovakRepublic

MediaCultureasaPartofGlobalizationProcesses

Abstract

Theneedforunderstandingthenatureofglobal,national,andlocalsystemsofmediaproductionandre-

ceptionisoneofthekeytheoreticalandempiricalissuesofcontemporarymediastudies.‘Mediaglobaliza-

tion’hasbecomeastandard,universaltermusedtodeﬁnemultiplemeaningsandcontextsofnewformsof

globaleconomyandculturethataredisseminatedbymedia.Globalizationprocessessigniﬁcantlyaffectall

aspectsofmediacommunication,buttheiractualconsequences,effectsandimpactsonsociety(positiveas

wellasnegative)areverydiverseandthereforedifﬁculttoprovescientiﬁcally.Infact,culturaloutcomes

ofglobalizationprocessesareoftenimplicit,hardtodescribeanddeﬁne-thesedifﬁcultiesandsemantic

ambiguitiesleadtomanycontradictoryscholarlyopinionsonthegivenissues.Newpossibilitiesbrought

bymultimediaandvirtualformsofcommunicationareveryimportantaspectsofglobalizationtendencies

relatedtomediaproducts,especiallyduetothefactthatcrossingthetraditionalboundariesofspaceand

timehasbecomeoneofthecharacteristicfeaturesofcontemporarymediacommunication.Mediaprodu-

cersareabletooffertheirproductstodifferenttypesofaudiences-intellectualcapacitiesaswellassocial

andculturalexperienceoftheseaudiencesvaryandoftenreﬂecttheirownlevelsofeducationandmedia

literacy.Furthermore,therangeofissuesrelatedtocriticalreﬂectiononglobalizedmediacultureexpands

dynamically,inaccordancewithrapidlyincreasingtechnologicallevelofmassmediacommunication.

Addressingtheseoutlines,theauthorfocusesonindustriallyproducedculturedisseminatedbymediaand

itsplacewithintheglobalizedsocietyofthe21

centurybyreﬂectingthecurrenttheoreticalassumptions

andconsiderationsthatdeﬁne‘mediaculture’asanewcultureofthewholesociety.

Keywords:mediaculture;globalization;mediaproduct;mediaconvergence;

mediaindustry

Introduction

Internationalmediacommunicationis,asasourceofpracticallyunlimited

amountofinformationandentertainment,offeringusvariouselementsofspiritual

andmoralvalues,rolemodels,stories,andtheirheroes,publiclypromotingexplicit

andimplicitsuggestionsrelatedtolifestyle,providinguswithaspacetopresentand

discusspoliticalopinionsandeconomictrends.Duetothefactthatmediaaudiences

increasinglyexpresstheirdistrustof‘ofﬁcialauthorities’suchasnationalstates,

politicians,educationandhealthinstitutions,media(re)presentationsofthesekey

topicsandimpulsesaregainingmoreandmoreinﬂuenceandimportance.

Thesetendenciesare,however,hardlysurprising.Thewaysmediacommunicate

social,culturalandeconomicrealityofoureverydaylivesinclude‘newsstories’

anddiverse,attractivevariationsofmediaﬁctionthatoftenaspireforthestatusof

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Media and Globalization. Different Cultures, Societies, Political Systems

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