Media and Globalization. Different Cultures, Societies, Political Systems

Ilona Biernacka-Ligięza

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ISBN/ISSN:

978-83-7784-701-5

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej

Rok wydania:

2015

Liczba stron:

233

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

. Media and Globalization. Different Cultures, Societies, Political Systems. Red. Biernacka-Ligięza, Ilona . : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, 2015, 233 s. ISBN 978-83-7784-701-5

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A2 Biernacka-Ligięza, I.

T1 Media and Globalization. Different Cultures, Societies, Political Systems

PB Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej

YR 2015

SN 978-83-7784-701-5

Bibliografia BibTex:

@Book{ 162180, author = "", editor = "Biernacka-Ligięza, Ilona", title = "Media and Globalization. Different Cultures, Societies, Political Systems", publisher = "Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej", year = "2015", address = "", isbn = "978-83-7784-701-5" }

Bibliografia endNote:

TY - BOOK

AU -

ED - Biernacka-Ligięza, Ilona

TI - Media and Globalization. Different Cultures, Societies, Political Systems

PB - Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej

CY -

PY - 2015

SN - 978-83-7784-701-5

ER -

Netografia (standard APA):

. Red. Biernacka-Ligięza, Ilona. Media and Globalization. Different Cultures, Societies, Political Systems [baza danych online] : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, 2015 [dostęp: 03 05 2024]. Dostęp w Ibuk Libra: https://libra.ibuk.pl/reader/media-and-globalization-different-cultures-societies-political-ilona-biernacka-ligieza-162180.

media, Globalization, cultures, political, Democratization Process

Media and globalization – different cultures, societies, political systems, a publication edited by Ilona Biernacka-Ligięza, is a valuable read that is likely to be of interest to researchers and students exploring a variety of fields of stu...

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ISBN/ISSN:

978-83-7784-701-5

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej

Rok wydania:

2015

Liczba stron:

233

XML:ISBN/ISSN:

ONIX MARC21

Preface5
Chapter I GLOBAL NATURE OF MEDIA13
JANA RADOŠINSKÁ Media Culture as a Part of Globalization Processes15
MAŁGORZATA MADEJ Media as an Element of a European Identity in the Policies of the EU31
ANTONINA MYTKO The Global Nature of Media and Information Democracy43
Chapter II NEW MEDIA AND CHANGES IN THE SOCIETY55
NORBERT MERKOVITY, ROBERT IMRE, STEPHEN OWEN Homogenizing Social Media – Affect/Effect and Globalization of Media and the Public Sphere57
ADAM SZYNOL From Political Submission to Market Driven Independence – Changesin the Role of a Journalist in Poland71
JÁN VIŠŇOVSKÝ New Media and Their Impact on Traditional Journalism87
SERGII DANYLENKO New Media in Transitive States: Instrument of Civil Society in Ukraine99
ILONA BIERNACKA-LIGIĘZA Digital Communication at the Local Level and Its Impact on the Democratization Process111
Chapter III LOCAL MEDIA GLOBAL SCALE131
LENKA WASCHKOVÁ CÍSAŘOVÁ The Global and Transitive in Local Media: Towards a New Theoretical Framework133
VIKTORIIA LUKIANCHYKOVA Informatization of Society: Mass Media and Political Communications149
ILONA BIERNACKA-LIGIĘZA, PIOTR KLIMONTOWSKI Local Television and Its Role in Building Plural Societies163
OLENA SHEVCHENKO The Role of Media in Country’s Image Promoting (Germany’s Case: The View from Ukraine)189
Chapter IV COMMUNICATION AND SOCIAL BEHAVIOUR IN BUILDING THE IDENTITY207
MIROSŁAW ZDULSKI Everyday Life of Czechs – an Inn as an Enclave of Social Tradition and Integration209
WELLINGTON MARINHO DE LIRA Conflicts in Communication: a Consequence of Cultural Background, or a Matter of Linguistic Policy?219

MediaCultureasaPartofGlobalizationProcesses

Mediacorporations-includingtheirexecutivesandindividualproducers-stillhold

more‘power’thanmediaaudiences,nomatterifwetalkaboutindividualconsu-

mersormuchlargeraudiencesegments.Takingintoaccountthesefacts,wehaveto

payattentiontonewcontextsinordertore-considerour‘traditional’understanding

oftherelationshipsbetweenemergingcommunicationtechnologies,changingprac-

ticesofthemediaindustry,re-deﬁnedsegmentsofthemediamarkets,newmedia

genres,aswellasdiverseaudiencetypes.

ProductsofGlobalizedMediaCulture:FormsandContent

Globaldistributionofaudiovisualculturalartefactsviatransmedianarratives,

multimediaplatformsandproductsthatalsofunctionasmaterialelementsoflifestyle

(e.g.books,videogames,televisionproduction,music,fashion,themeparks,toys,

andcollectibles)ensuresmultipleaccumulationsofproﬁtsgainedbymediaprodu-

cers.Particularsegmentsofmediaproduction,suchasﬁlmindustry,aretherefore

closelyintertwined,positionedasintegratedpartsofthemediaindustry.Ifweuse

ﬁlmproductionasanexample,wemaysaythatmovies,duetotheiraudiovisual

andspectacularnature,areproductsoftheglobalbusinessofculturethataimsto

offertheiraudiencesentertainmentbasedonspectacularvisuals.Moreover,eco-

nomicaspectsofﬁlmproductionnecessarilyrefertoglobalﬂowofcapital,goods,

services,culturalvaluesandamusement[Radošinská2014:15].

‘Spectacularmediaculture’combinescontinuousandreﬁnedperfectionofvisual

aspectsofmediaproducts(form)andinevitablecontentchangesrelatedtooverwhel-

mingtherecipientsbyattractiveimages.Everydaylivesofmediaaudiencesaretherefo-

refullofparadoxes.Theircontactswithartefactsofmediacultureare,ontheonehand,

ordinaryeverydayactivitiesbut-ontheotherhand-thesemediaproductsconstantly

‘encourage’theseaudiencesto‘escape’.Escapisttendenciesofmediacultureareappe-

aling,entertainingand,mostimportantly,commerciallyproﬁtable.Forinstance,many

Hollywoodblockbusters,productsofglobalmediaculture,arecreatedanddistributedto

attracttheaudiencesallovertheworld.HanaPravdováremarksthatfascinationrelated

tomediaentertainmenthasbecomeoneofthecharacteristicaspectsofcontemporary

latemodernsocieties.Internationaltrendsinproductionofentertainingmediacontent

outlinedominantpositionoftheUSAwithinthesphereofglobalmediaproduction.The

so-called“Americanisationofculture”appliedmostlybyinternationalmediaconcerns

isbasedonspreadingmaterialvaluesandconsumerlifestyle[Pravdová2011:13].

AlthoughAmericanpopularcultureisgloballydominant,thesesrelatedto

“Americanisation”(or“McDonaldization”)ofthesocietyasaprocessofdis-

seminatinghomogenous,uniﬁed,consumer-basedculturalaspects[e.g.Ritzer

2003:18-19]cannotbefullyconﬁrmedanduniversallyaccepted.Globalizationof

mediacultureisratheracollisionbetween‘global’and‘local’basedondiversiﬁ-

cation,fragmentation,aswellasinnovationandlookingfornewtargetaudiences

andmarkets.‘Glocalization’processesdeﬁnedaslocalizedimplementationsof

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Media and Globalization. Different Cultures, Societies, Political Systems

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