Synthetic organizational evaluation Emotional, behavioural and financial effects of marketing activities in effectiveness and efficiency evaluation

Witold Kowal

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ISBN/ISSN:

978-83-7695-503-2

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Rok wydania:

2015

Liczba stron:

194

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

Kowal, Witold. Synthetic organizational evaluation Emotional, behavioural and financial effects of marketing activities in effectiveness and efficiency evaluation. Red. . Wrocław: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, 2015, 194 s. ISBN 978-83-7695-503-2

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A1 Kowal, W.

T1 Synthetic organizational evaluation Emotional, behavioural and financial effects of marketing activities in effectiveness and efficiency evaluation

PB Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

PP Wrocław

YR 2015

SN 978-83-7695-503-2

Bibliografia BibTex:

@Book{ 145434, author = "Kowal, Witold", editor = "", title = "Synthetic organizational evaluation Emotional, behavioural and financial effects of marketing activities in effectiveness and efficiency evaluation", publisher = "Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu", year = "2015", address = "Wrocław", isbn = "978-83-7695-503-2" }

Bibliografia endNote:

TY - BOOK

AU - Kowal, Witold

ED -

TI - Synthetic organizational evaluation Emotional, behavioural and financial effects of marketing activities in effectiveness and efficiency evaluation

PB - Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

CY - Wrocław

PY - 2015

SN - 978-83-7695-503-2

ER -

Netografia (standard APA):

Kowal, Witold. Synthetic organizational evaluation Emotional, behavioural and financial effects of marketing activities in effectiveness and efficiency evaluation [baza danych online] Wrocław: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, 2015 [dostęp: 26 04 2024]. Dostęp w Ibuk Libra: https://libra.ibuk.pl/reader/synthetic-organizational-evaluation-emotional-behavioural-and-witold-kowal-145434.

economic, marketing activities, financial effects

In their broadest definition, economic sciences, which include economics and management, study the behaviour of market participants. As it is this behaviour that ultimately creates economic results, it makes eminent scientific sense to understand ...

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ISBN/ISSN:

978-83-7695-503-2

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Rok wydania:

2015

Liczba stron:

194

XML:ISBN/ISSN:

ONIX MARC21

Introduction8
Chapter 1. Effectiveness and efficiency as criteria of economic evaluations14
1.1. Complementary approach to the interpretation of efficiency and effectiveness15
1.2. Efficiency as the focus of interest of economic sciences27
1.3. Development of the interpretation of organizational effectiveness37
1.4. Other examples of the interpretation of effectiveness in management sciences52
1.5. Organizational efficiency and effectiveness – an attempt at a synthetic evaluation of the existing body of research56
Chapter 2. Marketing and financial effects of a business organization and an evaluation of organizational effectiveness and efficiency63
2.1. Variability of organizational goals64
2.2. Development of marketing concepts69
2.3. Key outcomes of marketing activities86
2.4. Diversification of measurements of marketing and financial outcomes of a firm102
Chapter 3. Empirical verification of variability of evaluations of an organisation111
3.1. Objectives of the research project111
3.2. General results of the survey 3.3. Impact of perceived significance of efficiency and effectiveness on variability of SOE129
3.4. Variability of SOE vs. respondent roles133
3.5. Variability of SOE – conceptual approach146
Summary159
Appendices 1-5163
Selected Bibliography178
List of Figures189
List of Tables190