Case studies in emerging markets: Management, business, finance, marketing

Anna Matysek-Jędrych

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ISBN/ISSN:

978-83-8211-031-9

DOI:

Publisher:

Uniwersytet Ekonomiczny w Poznaniu

Publishing year:

2020

Pages:

184

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

. Case studies in emerging markets: Management, business, finance, marketing. Red. Matysek-Jędrych, Anna . Poznań: Uniwersytet Ekonomiczny w Poznaniu, 2020, 184 s. ISBN 978-83-8211-031-9

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A2 Matysek-Jędrych, A.

T1 Case studies in emerging markets: Management, business, finance, marketing

PB Uniwersytet Ekonomiczny w Poznaniu

PP Poznań

YR 2020

SN 978-83-8211-031-9

Bibliografia BibTex:

@Book{ 234487, author = "", editor = "Matysek-Jędrych, Anna", title = "Case studies in emerging markets: Management, business, finance, marketing", publisher = "Uniwersytet Ekonomiczny w Poznaniu", year = "2020", address = "Poznań", isbn = "978-83-8211-031-9" }

Bibliografia endNote:

TY - BOOK

AU -

ED - Matysek-Jędrych, Anna

TI - Case studies in emerging markets: Management, business, finance, marketing

PB - Uniwersytet Ekonomiczny w Poznaniu

CY - Poznań

PY - 2020

SN - 978-83-8211-031-9

ER -

Netography (standard APA):

. Red. Matysek-Jędrych, Anna. Case studies in emerging markets: Management, business, finance, marketing [on-line database] Poznań: Uniwersytet Ekonomiczny w Poznaniu, 2020 [access: 02 12 2023]. Access in Ibuk Libra: https://libra.ibuk.pl/reader/case-studies-in-emerging-markets-management-business-finance-anna-matysek-jedrych-234487.

The book contains a series of eight long case studies on various business issues in emerging markets (for instance Polish, Chinese, Nigerian). The authors focus on a variety of topics from marketing, through business operations, finance, leadershi...