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It’snotjustformanagers!!Communicationinamulti-culturalbusiness
environmentisdifficultfortheuninitiatedregardlessofiftheysitinaC
suite,manageasalesforcespreadacrosstheglobe,orworkasanengineer
helpingtostartupanoverseasmanufacturingfacility.Irek’svaluablecon-
tributiontoeliminatingthedifficultyisaconsequenceofyearsofputting
practicetothetestandstudyingandthenapplyingthetheory,butabove
all,itisduetohisobviousanddeepintrospectionandpassionforthe
theme.Hisinsightful,andsometimeshumorous,anecdotesarecoupledto
detailedexplanationsthatgivetheGwhys”ofaculture’scommunication
style.Irekthenprovidesthenecessarytipsandskills,sothatallofuscan
adapttosuchstyles,andultimatelytoachieveourgoal–tohavebusiness
andpersonalsuccesses.Assomeonewhohasworkintechnologydevel-
opmentforover30yearsintheUnitedStatesandabroad,andwhohas
hadthegreatpleasureofworkingwithcolleaguesfromeverycontinent…
butnotalwaysdonewithgreatcommunication…,Irek’sbookprovides
mewiththelong-soughtafterunderstandingofthewhyandthehowto
effectivelycommunicateinaculturallydiversebusinessenvironment.I’m
sureitwilldothesameforallreaders.
–DouglasGreggNeilson,PhD,
SeniorDevelopmentAssociateCorningIncorporated
