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Adelightfulblendofanecdotesandpracticaladviceonhowtorecognize
andutilizetheGculturallens”wewearbothinandoutofwork,thisbook
isanabsolutepleasuretoread.Amongsttheadviceforleadersworkingin
multinationalenvironments,theexamplesarepowerful(andsometimes
funny!),andeachchapterconcludeswithaconcisesummaryusefulfor
quickreferences.
Chapterbychapter,thisbookleadsyoutodiscovertheintricaciesofdif-
ferentculturesandtheirtrapshiddenindailybusiness.Ithelpsyoube-
comeconsciousofyourownculturalsensitivitiesaswellasthoseofthe
peoplearoundyou.ItisworthwhiletojoinIrekonatriparoundtheworld
ashegenerouslyandopenlyshareshisexperienceworkingabroad.
MagdalenaGera-Pikulska,
SeniorHRDirector,BusinessMentor
7
Inhisbook,Ireksharesknowledgeandexperiencepertinenttoanyleader
whowantstobeinternationallysuccessful.Formanyyearsheworked
withourseniormanagementteamandhe’sbeenasourceofinspiration
andsupportthroughoutourjourneyfromasmallfamilyfirmtooneof
thebestinternationalfootballretailersinEurope.Irek’sexperiencein
cross-culturalleadershipandcommunicationhelpedmyteamandmebe-
comenotonlybetterleaders,butalsobetterpeople.
MarcinRadziwon,FounderandCEOofR-GOL,
aninternationalfootballretailer