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mediacompetenceinpreschoolchildren.Theintroductionpresentsanoutlined
contextofcontemporarychildhood–theworldofmediaandconsumerism,
dominatedbymarketingstrategiesandaudiovisualmessages,thatisoften
contradictorytothevaluestaughttochildrenbytheirparentsandtheeducational
system.Therefore,theauthorseesthenecessityforintroducingelementsofmedia
literacytothecurriculumforpreschooleducationinordertoshapecertain
dispositionsandskillsassociatedwithcriticalreceptionofmediacontentaswell
astheirimaginativecreation.Inthistext,theauthorindicatestheelementswhich
constitutethiscompetence,discussesmainobstaclesanddifficultiesrelatedtotheir
introductiontothepreschooleducationcurriculum.Shealsooutlinestheproposals
fortheirimplementationorrather“smuggling”intoeverydayactivitiesundertaken
duringthepreschooleducationprocess.
Keywords:mediacompetence,preschoolchildren,medialiteracy.
