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The aim of the monograph is to show processes and behavior in the organic foodmarket in Poland. Empirical research was conducted in this area, involving boththe supply entities (organic food producers, distributors), as well as demandentities (buyers and consumers). The subject of the survey of buyers and consumers was to identify the motivesand factors influencing the purchase of organic products, the preferred forms ofsales and brand of these products, organic food in particular. The deliberationslead to the creation of typology of Polish eco-friendly goods for consumers, andimplications for entrepreneurs arising therefore. The main objective of the study of agricultural farms was to identify influencingfactors and perspectives of development of the agricultural market of organicproducts in Polish conditions. Questions directed to the owners of organic farms regarded factors related to theprofitability of organic farming and mechanisms of functioning of the market andprospects of its development. The aim of research of distributors was to determine the status and prospectsof development of distribution channels of organic products in Polish conditions.The analysis was aimed at determining the most popular distribution channelsand the prospects of the system’s development.