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HOWTOREPLICATESUCCESSANDAVOIDFAILURES
Suchaboldgoalisalsotheyardstickofaleader.Arealleaderisonewhois
followedbyotherpeople,notonewhodragsorpushestheminfrontofhim
orher.Ifaleaderisabletoconvincetheirco-workerstoembracetheirvisio-
naryidea,gaintheirtrustandbuildtheirfaithinitssuccess,thentheywin.
Boththeyandtheirteam.
Atthebeginningofeverygreatgoal,thereisadream.JohnF.Kennedy
hadadream,declaringin1961that–bytheendofthedecade–anAmeri-
canwouldhavelandedontheMoon.EventhoughNASAhadnotyethad
anyexperience,eveninflightsaroundtheEarth!Wasthisnotrushingin
whereangelsfeartotread?Evenifthiswereso,thisvisionwassoexciting
thatitfascinatedtensofthousandsofpeople,whodideverythingtomake
ithappen.
Similarlyimpressivearethestrategicgoalsofglobalbusinessgeniuses.That
ishowyoushouldregardBillGates’visionofacomputeroneverydeskand
ineveryhome,andSteveJobs’accomplishments.Initially,noonebelieved
inthevisionofMegWhitman–theheadofeBay–whensheannounced
thatinfiveyears,theprofitofthewebsitewouldincreasefrom$400mil-
lionto$3billion.Shemade$4.5billion.Thatsilencedeveryonewhohad
calledhercrazy.Besides,shewasnottheonlyonetobecalledthat.Thisis
thefateofallvisionarieswhosetunprecedentedgoalsforthemselvesand
theirteams.
When,afewyearsago,duringameetingwithMrMarcus,CEOoftheGer-
mancompanyHaufe,Iheardabouthisplanstotriplethecompany’srev-
enueinfiveyears,Iwasstunned.Heachievedthisgoal.NeitherwillIshy
awayfromassumingtodaythattheInforGroup’srevenueswilldoublein
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