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genuineself-determination,itisuimaginedautonomy.”Cinemaandtelevi-
sion,andstreamingplatformstoday,arenotthecontingententertainment
accompanyingcapitalism;theyaretheveryconditionsofitsreproduction.
Theseareleadingtechnologiesthatgeneratenewformsofsubjectivity.
Modernity,understoodashumanity’sgreatliberation,isonlyagrand
illusion.Wearestillfascinatedbythevisionofself-determination,even
thoughthisiswherethemainproblemlies.Inlatecapitalism,products
arenolongersimplydevicesorphysicalapparatus–theyarevariousser-
vicesandnetworksofdependenciesthatquicklybecomethedominantor
exclusivemodelofhumanontologicalandsocialreality.Oneofthemany
similaritiesbetweenpsychoactivesubstancesandcommunicationdevices
isthattheyproducevariousformsofsocialsubmission.
Inthelastfewyears,watchingTVserieshasbecomeadistinctsocio-
-culturalphenomenon.Theincreasingriseofstreamingmediaserviceshas
profoundlychangedtheaccessibilitystandardsofTVseries,butalsothe
wayofwatchingthem.However,thedomesticationofourlifeduringthe
pandemic,madeusrealizethatstreamingseriesandfilmsshouldbecome
moreimportantobjectsofourinterestthaneverbefore.Insomesense,
welivein-seriesandon-streamplatforms.Newtechnologicalsituations,
suchasthepresenceofvideoconferencesinourlife,presentuswithnew
problemsandanewureconfigurationofsensible[reconfigurerlesensible],”
asJacquesRancièremightsay(Rancière2013).Videotechnologyenters
ourprivatesphere,andinsomesense,itcallsustobeconstantlyavail-
able–tobeon-streambutalsotoliveinaseriesofaccessibilities.The
re-configurationofourlifeisobvious,buttheroleofimagesinthisure-”
orude-”configurationstillrequiressomereflection.Weareinconstant
tensionbetweenbeing-in-seriesandbeing-on-stream.Weperceiveour-
selvesasmovingimagesonthescreen.Italectsourrelationshipsandour
perception.
Inthebook,weaskquestionsontwodilerentplanes,philosophical
andcinematic.Thus,weaskwhathappenswiththepiecesoffilmart
whentheybecomejustutiles”onastreamingplatform–aseriesofubricks
inthewall”?Butalso–whathappenstouswhenwebecomejusttilesin
videoconferencemeetings?Wewanttorethinkserialityandstreaming
notonlyasaparticularphenomenonbutalsoasaconcept.Weshould
lookatthemfromaslightlywiderperspective.Alldoubtsleadustothe
question,uwhatdoseriesdowithus”?Philosophersandcultureresearch-
ershavepaidparticularattentiontothisproblemandserialityitself.
UmbertoEcoclassifiedtheseriesasakindofrepetition,whichresponds
toourinfantileneedalwaystohearthesamestoryandbeconsoledby
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