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Preface
Internationaltradeisamatterclosertoyouthanyoumightactuallythink.When
shopping,youmostprobablyfacetheeffectsofcooperationbetweencompanies
fromdifferentcountries.Internationalnetworksofbanks,resellers,transportation
companiesandothermarketentitiesworktogethertoprovideyouwithfood,cloth-
ing,laptopsandothergoodsorservices.In2014,globalexportsofgoodstotaledap-
proximately19trillionUSdollars!Suchmagnitudemakesinternationaltradecru-
cialtotheglobaleconomy,regionalandlocalpolicies,businessownersandeveryday
customerchoices.
Teareaofinternationaltradeisverywideandcouldbedescribedinanunlimit-
ednumberofpages.Teaimofthefollowingtextbookistoprovideknowledgeand
understandingofinternationaltradetransactions,bothfrommacroeconomicand
microeconomicperspectivesandallofthatinasyntheticway.Tismanualaddress-
esawiderangeoftopics,fromageneraleconomicpolicyframeworktothepresen-
tationofinstructions,describinghowtocarryoutatradetransactionontheinter-
nationalmarket,simultaneouslyprovidinganoverallinsightintothetheoretical,
politicalandformalaspectsofinternationaltrade.Tisbookisajointeffortofin-
ternationalbusinesspractitionersandacademicteachers.Everyauthorcontributed
mostup-to-dateknowledge,whichwillbeinterestingforstudentsattheuniversity
levelandusefulforbusinessownersintheireverydayinternationaltradepractice.
Tishandbookisintendedforreaderswithabasicknowledgeofeconomicsand
interestininternationaltrade.Itstartswithgeneralinformationabouttheglobal
economy,whichisfollowedbyamoredetaileddescriptionofstrategies,processes,
documents,etc.Tefirstchapterprovidesanintroductiontotheissuesofinterna-
tionalbusiness.Itpresentsthemajortrendsininternationaltradeagainstchang-
esintheglobaleconomy,includingthesubjectofworldcrisis.Italsodiscussesthe
significanceofforeigntradeforthenationaleconomyandbrieflycharacterizesthe
mostimportantorganizationsfortheworldtrade.Tefollowingtwochaptersfo-
cusontradepolicy,withparticularemphasisoncustomspolicy.Tefourthchap-
terintroducesthebasicsofmarketingplanningontheinternationalmarket,where-
asthenextonedealswithbasicforeignmarketentrymodes.Teremainingchapters
dealwithpreparing,carryingoutandconcludinginternationaltradetransactions.
Chaptersixconcentratesonnegotiationsinaninternationalenvironment.Tenext
twochapterspresentthetransactionitselfandthedocumentsusedininternation-
altrade.ChapterninepresentsthelatestversionofIncoterms–Incoterms2010,
theirclassification,interpretationandapplication.Tefollowingtwochapterspro-
videinformationaboutfinancinginternationaltradeandsettlingpayments.Tan
