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Introduction
Theprocessofcorporateinternationalisationinthecontemporarybusiness
worldisaccelerating.Thisisduetoavarietyoffactors,suchasglobalisation
andregionalisationofbusinessoperationsaswellaseconomicintegration.This
castsanewlightontheneedtoidentifythefactorswhichaffectcorporatedeci-
sionsonwhethertoenterforeignmarketsandwhichonestochooseforacom-
pany’sexpansion.
FormanyyearsPolandhasbeenanareaofexpansionforforeigninvestors.
ForeignentitieswhichinvestinthiscountryoftenchoosetheSilesianVoivod-
shipasthelocationfortheirinvestmentprojects.Thisisahighlypositivephe-
nomenonastheinflowofFDIcapitalleadstonumerouschangesofquantitative
andqualitativecharacter.Theyareconnectedwithcreationofnewjobs,modern-
isationofcompanies’stockofmachines,launchofnewproductionmethodsand
technologiesandstructuralchanges,whichcontributetothesocialandeconomic
development.Oneshouldkeepinmind,however,thattheSilesianVoivodship,
aswellasotherPolishregions,areputtingalotofeffortsintoattractingforeign
investments.Therefore,theVoivodshiphastoidentifysomeadvantageswhich
wouldimproveitscompetitivepositionandmakeitamoreattractiveplacefor
investingcapital.
Atpresentalotofresearchisbeingconductedtoevaluatetheattractiveness
ofspecificcountriesandregionsforforeigninvestors.Intheavailableliterature,
however,therearenostudiesshowingacompletepictureoftheinvestment
attractivenessoftheSilesianVoivodship,andthisinformationgapneedstobe
filled.Thefindingsofthestudiesmayserveasasourceofinformationforma-
nagerswhoneedtotakedecisionsaboutpenetratingforeignmarketsandexpan-
dingtheiractivitiesintotheSilesianVoivodship.Theresultsofthestudiesmay
alsoformthebasisfortheformulationofdirectivestobefollowedbylocalau-
thoritiesoftheVoivodship,poviats,communesandotherinstitutions,inorderto
gainacompetitiveadvantage,raisetheprofileofthesedestinationsand,con-
sequently,attractforeigninvestors.
Thisbookaimstopresenttheresultsoftheresearchintotheinvestment
attractivenessoftheSilesianVoivodship.Theauthorsmadeanattempttofind
theanswerstothefollowingquestions:whatdeterminesthecurrentattractive-
nessoftheSilesianVoivodshipasanareaofinvestmentexpansionandwhich
factorsaregoingtodetermineitsattractivenessinthefuture?