Treść książki
Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
Structuralchanges
ineconomy
investors-activists
directtoconsumersales
theconsolidationprocess
anewlookatskillsand
models
talents
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Technologicaladvances
growingimportanceofthe
mobilechannel
widespreaduseofBig
digitalprofilesandavatars
theuniversalityof3D
advancedrobotics
autonomousvehicles
advancedanalyticsfor
consumptionbasedon
artificialintelligence
printing
marketing
ubiquitousinternet
socialmedia
InternetofThings
virtualreality
wearables
Data
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Source:Ownelaborationbasedon:TheSharingEconomy,PricewaterhouseCoopers,April2015,andActivistInsight.
Table1.1.
Newpatternsofpersonal
consumption
increaseinthestandard
focusonhealthandwell-
thedemandfor
personalizationand
hyper-personalization
changeinspendingon
thesharingeconomy
focusonthepurchasing
simplifyingchoices
ofliving
experience
buyinglocal
being
„whims”
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Evolvinggeopolitical
dynamics
risingcostsoflabourand
changeinthedistribution
ofeconomicforces
internaleconomicties
climatechange
goods
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Thechangingcharacter
oftheconsumer
explosionofthemiddle
agingsociety
professionalactivationof
urbanizationprogressive
thewealthygettingricher
growingimportance
ofmillennialsinthe
consumermarket
decreaseinthesizeof
women
households
class
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Marketingautomationphilosophy
1.marketer’snewchallenges
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