Treść książki
Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
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groupofRussianemigrantsassessedtheseriescritically.Itwasalsocritically
receivedbymembersofKibbutzandAmericans.However,theinterpreteditform
thepsychologicalaspectasanever-endingstoryfullofinterpersonalrelationships
andintrigues.Individualcharacterswereperceivedintheirrolemission–as
creatorsandproducersofmanipulatedfilmrolesactors.
Conclusion
Thereisnodoubtthatforanalysisofsocio-culturalenvironmentitisimportant
tobeabletoassesgivenphenomenainacomplexmanner,i.e.'thinkthoroughly
abouttheinformationamanacquiresindifferentways.'R.Holtonanalysesand
interpretsreactionstoglobalizationandglocalizationtendenciesandmulticultural
communicationfromthisposition.Hecomestoconclusionsaccordingtowhich
threenewimportantdirectionshavebeencreatedincurrentsocio-cultural
systems.Thefirstdirectionsdenotestheirreversibleprocessofhomogenizationin
whichtherationalstandardizationandhomogenizationprevails.Inthiscasethe
evidentattemptofstrongeconomicinterestsofmultinationalcorporationstocreate
andruleglobalmarketsisvisible.Thesecondsignificanttrendistheostentatious
resistancetoglobalcultureinitsstandardizedculturalforms.Thisfactrelatesto
strongtendencyofindividualsandgroupstoindentifythemselveswithspecific
locationsandtheirculturalpossibilities.Italsorelatestothepowerofnational
identitywhichdoesnotnecessarilyhavetobedemonstratedinnationalisticforms.
Thethirddirectionisthedevelopmentofinterculturalfusionsorhybrids,which
combineelementsfromdifferentsources,e.g.incaseofmodernpopularculture
'worldmusic'orsyncretisticfashionorlifestyles,filmthrillers,series,etc.These
groundsalsoprovethattheconsequencesofglobalizationandglocalization
strategiesinthecontextofmulticulturalcommunicationandacculturation
processesdeterminedbymultinationalmediaproductionarediversereactions.
Theyaredemonstratedinchangesofculturaltoposofindividualnationalsocieties
formedbytheattacksofmediaproductionortheopposite,initsapriorirefusaland
strengtheningorconstantconfirmingoforiginaltraditionalculturalelements.
