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Preface
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erateshazardsanddeficitsthatinfluencesocialprocesses.Thebroaden-
ingofthepublicspheretoincludesocialmediaincreasesthepotentialof
theexchangeofinformation,ideas,andvalues,butsimultaneouslyresults
ininhibitionandsimplificationofpublicdebate.Thevirtualspaceisun-
stable,inconstant,andchangeable,buttheparticipationinitisenforced
bytheorganizationofsociallifeinmanydimensions.Socialmediahave
subduedtheiruserbygeneratingproblemsthatcannotbestopped,they
canonlybedescribedandanalysed.
Thetextscontainedinindividualvolumesrefertotheproblemsofso-
cialmediaincultural,social,andpublic-relationaspects.VolumeOnecon-
tainsarticlespresentingtheresultsofresearchontheuseofsocialmediain
socialrelations.ThetextbyKrystynaDoktorowicz,AnnaLatos,andCris-
tophHuthentitledYouthandMedia.TheImpactofSocio-EconomicStatuson
UseofNewMediabytheTeenagersinPolandandGermanyistheresultofthe
comparativestudyofteenagegroupsinPolandandGermanyconduct-
edintheareaofexploitingnewmedia,includingactiveparticipationin
socialmedia.Theauthorsfocusedontheinfluenceofthesocio-econom-
icstatusofyoungusersandtheirfamiliesonthewaysofusingthemedia
andparticipatingintheprocessesofcommunication.Subsequently,two
articlesconcerntheproblemofusingsocialmediabytheregionalcoun-
ciloftheSilesianVoivodeship.Thus,thearticlebyKamilNiesłonyde-
scribestheuseofsocialmediabycitieswithcountyrights,demonstrating
thatsocialmediaconstituteoneofthemostimportanttoolofinformation
andpromotioninthehandsofofficials.ThearticlebyAgataOlszanecka-
Marmoli,inturn,describestheefficiencyofemployingtheinstruments
ofpoliticalcommunicationontheInternetbythepresidentsofcitieswith
countyrights.Theauthorpointsouttotheinsufficientuseofthismedi-
umbythelocalpoliticianssubjectedtothestudy.
Bycontrast,DagmaraDrzazgainherarticleentitledFranciscans–from
medievalmysticismtothepresenceincyberspaceleadsusthroughtheprocess
ofsocialcommunicationcarriedoutbytheCatholicchurch,pointingout
totheachievementsofFranciscansasfarasdevelopingadialogueonthe
Internetisconcerned.Here,socialmediahavebeenconsideredasanim-
portanttoolofnotonlyinforming,butalsoevangelizing.Finally,thelast
articleinthepresentvolume,writtenbyOlafFlakandAdrianRobak,anal-
ysesthepopularityofmusicpiecesandtheircoversonYouTube.Theau-
