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HowRussianpropagandaworksinGeorgia,GrigolJulukhidze
TheKremlin’sHybridWar
17
modifiedandimprovedintheKremlin’shybridmethodology.Propagandabecame
akeyelement,fundinghasincreasedten-foldandtheimportanceoftheinter-
netandtraditionalmassmediaalsoexperiencedadramaticincrease.Tisglobal
systemictransformationalsocreatedtheperfectgroundforRussia’spropaganda
targetsinGeorgia.
AlltheseintegralaspectsoftheRussianinformationwar–includingDugin’s
ideologicalnarratives,Panarin’saggressivemethods,Putin’snotionofsoftpower,
andelementsoftheGerasimov’sdoctrine–arevisibleinGeorgia.Acloserlook
revealsthatthemainnarrativesofRussia’sdisinformationcampaigninGeorgiaare:
•
uTeWestiswickedanddebauched.”
•
uWesternideologyisincompatiblewithGeorgiannationalidentityandlo-
caltraditions.”
•
uAmericansandEuropeansdonotcareforsmallnationslikeGeorgia!”
•
uSame-sexmarriagewillbelegalisedduetoEuro-Atlanticintegration!”
•
uHundredsofthousandsofimmigrantswillbesenttoGeorgiabyBrussels!”
•
uTeGeorgianOrthodoxChurchwillbeunderattack!”
•
uNarcoticusewillbelegalised!”
•
uAmericansandEuropeansdonotcareaboutfamilyvalues!”
•
uDemocracydoesnotworkanymore!”
•
uNATOispreparingawaragainstRussia!”
•
uLocalandinternationalnon-governmentalorganisationsserveasaneńec-
tivemechanismforchaosdińusion”
.
Undertheseupotentiallydangerousconsequences”
,theKremlinońersaunique
alternative–aconservativeandtraditionalstatemodel.Tisistheaforementioned
uRussianWorld”(uРусскийMир”)thatwillbefree
fromtheseuwesterntendencies”
.Anotherimportant
Pro-Russian
factorhereistheuinnocentnature”ofRussia.Mos-
narrativesinGeorgia
cowisobligedtoreacttotheWest’sattemptstoun-
aremainlypromoted
derminethecountry.TatiswhytheKremlinsends
itstroopstoeasternSyria,Tajikistan,Ukraine,Ven-
bytraditionalmedia
ezuela,andVietnam.Self-defenceistheonlyreason
outletsandinternet
forRussia’smilitaryoperations,becausethemainob-
newsagencies.
jectiveoftheWest’spost-ColdWarpolicyistheufull
annihilationofRussia”
.Tesamenarrativeisusedtodefendtheoccupiedterrito-
riesofGeorgia:uAmericansencouragedandpushedPresidentMikheilSaakashvili
tostartthefive-daywaragainsttheKremlin-backedseparatistsintheTskhinvali
region.”Asaworldpower,Russiawasuobligedtorespond”
.However,accordingto
somepro-Russianexperts,uMoscowwasevengenerousinitsmilitaryresponse
whenitdidnotoccupythecapitalcityofTbilisi.”
