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Radioandlocalness...
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Itseemsreasonabletosuggest,then,thatthecaseformedialiteracyisgreater
thaneverbefore.Withoutakeensenseofthechoicesavailable,andanability
todiscernbetweenthemaccordingtoanumberofcriteria,howareindividuals
withinaudiencestoknowwhentheyarebeinggivenadequateaccesstoinforma-
tionandarangeofperspectivesonmattersofcontroversytobeabletocometo
consideredconclusionsforthemselves?Onedistinctadvantageofcommonmod-
elsofcontentregulationinbroadcastingand,toalesserextent,ofself-regulation
intheprintedmedia,hasbeentomitigateagainstsomeoftheexcessesofmisrep-
resentationandunderrepresentationthatcanskewdemocraticdebate(Starkey
2007:21-5).Afurtheradvantageoflegalcontrolsonownershipandthepromo-
tionofcompetitioninanorderlyway(Kuhn2007:96-8)hasbeentheability
toensuretherepresentationofminorityculturesandinfluencesindefianceof
homogenisingandglobalisingculturaltrends.Toabandonthoseadvantagesand
castaudiencesadriftinanoftenbewildering,unregulated,uncontrolledonline
mediaenvironmentandsuggestthatunfetteredmarketforceswillensureitrep-
resentsasubstituteforlocalradioandthelocalpress,withouttheirbenefiting
fromtheknowledgeorthecognitivetoolstonavigateitspitfalls,maybetocon-
cedetoomanyofthedemocraticandculturalgainsmadeinthosemediabytheir
pioneers.
References
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Kuhn,R.(2007),PoliticsandtheMediainBritain,PalgraveMacmillan:Basingstoke.
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