Synergistic Application of Metaphorical and Humorous Elements in Polish and English Advertising Discourse

Anna Stwora

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ISBN/ISSN:

978-83-226-4171-2

DOI:

https://doi.org/10.31261/PN.4109

Publisher:

Uniwersytet Śląski

Publishing year:

2023

Pages:

455

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

Stwora, Anna. Synergistic Application of Metaphorical and Humorous Elements in Polish and English Advertising Discourse. Red. . Katowice: Uniwersytet Śląski, 2023, 455 s. ISBN 978-83-226-4171-2, doi: 10.31261/PN.4109

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A1 Stwora, A.

T1 Synergistic Application of Metaphorical and Humorous Elements in Polish and English Advertising Discourse

PB Uniwersytet Śląski

PP Katowice

YR 2023

SN 978-83-226-4171-2

DOI 10.31261/PN.4109

Bibliografia BibTex:

@Book{ 289462, author = "Stwora, Anna", editor = "", title = "Synergistic Application of Metaphorical and Humorous Elements in Polish and English Advertising Discourse", publisher = "Uniwersytet Śląski", year = "2023", address = "Katowice", isbn = "978-83-226-4171-2", doi = "10.31261/PN.4109" }

Bibliografia endNote:

TY - BOOK

AU - Stwora, Anna

ED -

TI - Synergistic Application of Metaphorical and Humorous Elements in Polish and English Advertising Discourse

PB - Uniwersytet Śląski

CY - Katowice

PY - 2023

SN - 978-83-226-4171-2

ER -

DOI - 10.31261/PN.4109

Netography (standard APA):

Stwora, Anna. Synergistic Application of Metaphorical and Humorous Elements in Polish and English Advertising Discourse [on-line database] Katowice: Uniwersytet Śląski, 2023 [access: 26 09 2023]. Access in Ibuk Libra: https://libra.ibuk.pl/reader/synergistic-application-of-metaphorical-and-humorous-elements-in-anna-stwora-289462. doi: 10.31261/PN.4109

reklama, komunikacja, dyskurs, metafora, analiza porównawcza, humor, język reklamy, dyskurs reklamy, komunikacja multimodalna

Seria: Interdisciplinary Humour Research (2), ISSN 2719-8235

Celem monografii jest analiza metafory i humoru współwystępujących w multimodalnej reklamie prasowej – w języku polskim i angielskim. Punktem wyjścia refleksji jest z...