Treść książki

Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
Introduction
Inthe21stcentury,globalisationprocessesandtheaccompanying
liberalisationoftheflowoffactorsofproduction,informationandideas,driven
bythedevelopmentoftechnologicalinnovationsandinformationtechnologies,
havebecomeaninherentpartoftheinternationalbusiness(IB)catalogue,and
recognisedasmajorforcesbehindmodernescalationanddynamizationofthe
activitiespursuedbyinternationalenterprisesinvariousregionsoftheglobal
economy.
Understandingofthecomplexnatureofinternationalbusinesspursuedin
agivenregionrequiresdetailedstudiesandanalysesofthemodelsandconnections
characteristicofeachoftheabovephenomena(domains).Atthesametime,
concludingtransactionsininternationalbusinessrequiresin-depthlocalmarket
researchinordertoexaminethelocalbusinessenvironment,becomefamiliar
withvariousdeterminantsthatmayapply,andchoosetheproperformofactivity
allowingforalllimitations.Suchrequirementsassociatemacroeconomicissues
withmicroeconomicones,whicharereflectedinthishandbook.Byintegrating
severaldisciplinesofscience(internationalmanagement,internationalmarketing,
internationallogistics,internationalfinance)associatedwiththecoreactivities
ofinternationalbusiness,theauthorswantedtopresentacomprehensive
elucidationofthewholespectrumofproblemsandchallengesfacedbymodern
managerswhoconducttheiractivitiesoninternationalmarkets.Forthepurpose
ofsatisfyingtheserequirements,theauthorsappliedaspecificstructureofthe
handbook,composedofeightchaptersrelatedtoeachotherintermsoflogic
andsubjectmatter.
Chapteronepresentstheessenceandevolutionofinternationalbusiness,
includingitsnewaspectsarisingfromthecurrentchangesintheglobaleconomy.
Italsodescribesthecauses,progress,andconsequencesofglobalisationand
regionalisationprocessesastwomegatrendswhichshapethedevelopmentand
natureofthecontemporaryinternationalbusinessand,atthesametime,present
principalchallengesforIB.
Chaptertwoillustratesthesignificanceandeconomicpoweroftransnational
corporations(TNC)whichcreatetheglobalcompetitioninthecontemporary
economy,influencethedistributionoffactorsofproduction,andbyintensifying
theiractionsortakingnoneaffectthesituationofhostcountries.TNCsare
majorplayersandtheirrolemanifestsincapitalflows,technologytransfers,
andthescaleoftradeingoods.Thefirstpartofthechapterpresentsthe
internationalisationprocess,withinternationalisationofenterprises,whichhas