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In the 21st century, globalisation processes and the accompanying liberalisation of the flow of factors of production, information and ideas, driven by the development of technological innovations and information technologies, have become an inherent part of the international business (IB) catalogue, and recognised as major forces behind modern escalation and dynamization of the activities pursued by international enterprises in various regions of the global economy. Understanding of the complex nature of international business pursued in a given region requires detailed studies and analyses of the models and connections characteristic of each of the above phenomena (domains). At the same time, concluding transactions in international business requires in-depth local market research in order to examine the local business environment, become familiar with various determinants that may apply, and choose the proper form of activity allowing for all limitations. Such requirements associate macroeconomic issues with microeconomic ones, which are reflected in this handbook. By integrating several disciplines of science (international management, international marketing, international logistics, international finance) associated with the core activities of international business, the authors wanted to present a comprehensive elucidation of the whole spectrum of problems and challenges faced by modern managers who conduct their activities on international markets. For the purpose of satisfying these requirements, the authors applied a specific structure of the handbook, composed of eight chapters related to each other in terms of logic and subject matter.