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Managersfacethesamesortsofproblemsallovertheworld,andhowthey
dealwiththemdependsnotonlyontheirskills,butalsotheculturefrom
whichtheycome,andthecultureinwhichtheywork.Whenwefirstmet,
IwastheGforeigner”anditwaswiththehelpofIrekandmanyofhiscol-
leagueswhoguidedmeonhowtomanagethePolishmarket,which,while
stillstuckintraditionalbusinessprinciples,isslowlyopeninguptonew
Westernmethods.Overthenexttwenty-fiveyears,wemetmanytimes
indifferentcountries,andtogetherwetriedtoavoidthecommunication
andorganizationaltrapsthatawaitedleadersininternationalcorporations.
IbelievethatIrek’sbookwillhelpbothnovicesandexperiencedmanagers
alikeinsolvingavarietyofproblemsthatawaitthemoverthecourseof
theircareer.
–JohnGledhill,long-timeManagingDirectoringlobalcorporationsin
theFMCGsectorinEurope,Asia,andtheMiddleEast
Asaseniorexecutiveinglobalorganizations,Ihavespentmanyyears
learninginterculturalmanagement.Fromtheperspectiveofmyexperi-
ences,Icansaythatunderstandingthemotivationalmechanismsofcol-
leaguesfromdifferentculturesisthekeytosucceedingininternational
business.Aclosesecondistheabilitytoadjustyourcommunicationstyle
toadapttothatwhichyoursubordinateswillnotonlyunderstand,but
alsorespect.Irek’sbookaidsinrecognizingthemotivationsthatpush
peoplefromdifferentculturalbackgroundstoact,andalsosuggestseffec-
tivewaysofcommunicatingwithemployeesfromdifferentcountries–an
extremelyusefulskillsetintheday-to-dayworkofamanagerandleader
ofaglobalorganization.
–DanielSaw,FounderandManagingPartnerinInfoodAsiaCompany
Limited,OperatingPartnerinCiticCapitalPartnerinHongKong
