Treść książki
Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
Introduction
8
Thewealthofdatacanbebestexploitedbysell-sideanalystswhospecializein
processingsuchinformationandwhoareabletoplaceitinthebroadcontextofthe
industryandtheentiremarket.Analystsprovideinvestorswithreportscontaining
descriptionsofthecontextandsummaryquantitativeinformation,thusreducing
theamountoftimeandefortthatinvestorsneedexpendinordertoobtainrele-
panymanagementwiththeviewtomotivatethelattertoproducedisclosuresthat
Atthesametime,companiesmaywanttoappealtoindividualinvestorsdirectly
byprovidingthemwithabridged,accessibleinformationsothattheyencourage
directinvolvementwiththecompany.Suchpracticescanhelpmaintainabalance
betweenindividualandinstitutionalownershipatatimewhenindividualinvestors
increasinglyrelyoninvestmentfundsforthemanagementoftheirportfoliostaking
aback-seatinfinancialmarkets.Takentogether,financialcommunicationoccurs
(financialstatements,managementdiscussionandanalysis,andotherregulatory
filings);b)voluntarydisclosuresandcommunication(managementforecasts,
analystpresentationsandconferencecalls,pressreleases,corporatewebsites);
c)informationprovidedbyintermediaries(analystreports,thebusinessmedia).
Researchersfromthefieldoffinanceandaccountinghavebeguntostudytheuse
oflanguageinfinancialcommunication,whichisseenasinimportantcomple-
weoftenthinkoffinancialreportingintermsofnumbers,languageis,infact,the
mediumthroughwhichcompaniescommunicatemuchoftheinformationontheir
pastandprojectedfutureperformance”.Beforeinvestorscanusequantitativeinfor-
mation,theymustdecodeitandprocessitinthefirstplace.Financialtextsprovide
thecontextinwhichitoccurs,theyindicatethekeyelementsandframetheir
perception.Experiencedinvestorsmayagreethatthelinguisticcharacteristics,
suchastone,needtobetakenintoaccountwhenevaluatingquantitativeinforma-
tion:itisnotwhatacompanysays,buthowthecompanysaysitthatmatters
understandingthecomplexitiesoffinancialcommunicationliesinthecombina-
tionofquantitativeandtextualinformation.
Researchintotheroleoflanguageinfinancialcommunicationneedstoinvolve
languageasthecommonlanguageofinternationalfinance.Inthisbook,weattempt
toexpandtheanalysisoffinancialcommunicationtoemergingmarketsbyexa-
miningtextswritteninthePolishlanguage.