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KatarzynaBrożek
Figure3.Theroleofinnovationinbuildingthecompetitivenessofenterprises
Source:Marciniaketal.(2013,p.355).
1lActvatorstheymostlyinitateinnovatonsonlyandusuallydonot
dealwiththeminthelaterstages.Theyhaveavoicewhendeciding
aboutthememberoftheinnovatonteam.Mostofen,suchpersons
oughttobelookedforinvariousmanagementcircles,managementof
theenterprisecirclesincluded,aswellasdińerentemployees,stake-
holders,orevenscientficandresearchcommunites;
2lResearchersspecialistswhosetaskistosearchforthenecessary
informatonandpassitontoteammembers.Theyfocusondriving
researchduringtheinnovatonprocess.Theinformatontheycollect
hasasignificantimpactinboththefirstandthelaterstagesofimple-
mentngnewideas;
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