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16|RadosławSajna-Kunowsky
broadcastbyTBSorCNN(Neuzil,2008,pp.207-216).Next@CNNwas
aweekendTVprogramfocusedonscienceandtechnology,includingthe
environment,thatwasbroadcastbyCNN(ownedbyoneofthelargestmul-
timediacorporationsintheworld,TimeWarner)in2002-2005andhosted
byDanielSieberg,nowaseniormanagerinGoogle.DavidAttenborough,
aformerBBCseniormanager,promotesknowledgeofthenaturalworld
andenvironmentalawarenessinmanyfilms(includingtheuLife”collec-
tion),producedbytheBBCNaturalHistoryUnit.
In2006,DavisGuggenheim’sdocumentaryfilm,entitleduAnIncon-
venientTruth”
,aboutformerU.S.VicePresidentAlGore’scampaignto
educatecitizensaboutglobalwarming(followedbytheNobelPeacePrize
awardedtoGorein2007)wasreleased,andsoonattractedthemedia’satten-
tiontotheproblemofclimatechange.Asaconsequence,mediaaudiences,
notonlyintheUnitedStates,havebecomemoreawareoftheproblem.
Indeed,inaccordancewithasurveyofEurobarometer,conductedin2007,
climatechangehasbecometheenvironmentalissuethatEuropeanciti-
zensweremostworriedabout(itwasindicatedby57percentofrespon-
dents,whilein2004,sobeforeuAnInconvenientTruth”
,onlyby45per
cent).Someglobalsurveyshaveconfirmedthatconcernsabouttheenvi-
ronmenthavebeengrowingexponentiallyinthefirstdecadeofthe21st
century(Hansen,2010,pp.163-164).AnEurobarometersurveyfrom2017
showedthat92percentofallEuropeanUnioncitizensseeclimatechange
asaseriousproblemand74percentviewitasauveryserious”problem.
Accordingtothesurvey’sconclusions:uNearlynineintenbelieveitis
importantfortheirnationalgovernmenttosettargetstoincreaserenew-
ableenergyuseby2030(89%)andprovidesupportforimprovingenergy
efciencyby2030(88%)”(see:Eurobarometer2017SurveyCitizensupport
forclimateaction:https://ec.europa.eu/clima/citizens/support_en).Fur-
thermore,asreportedbyVoiceofAmericainApril21,2019(see:Earth
Day2019LooksatHumanElectonPlanet:https://www.voanews.com/usa/
earth-day-2019-looks-human-eńect-planet),inthePewResearchCenter’s
report,wecanfoundthatconcernsoverclimatechangehasbeensteadily
risingaroundtheworldsince2013:thatyear,amedianof56percentin23
countriessaidclimatechangewasamajorthreat,whileinthelastsurvey
(publishedinApril2019),amedianof67percentinthesamesurveyed
areaholdsthisview(Greecebeingatthetopofthelistwithamedianof
90percent,followedbySouthKorea,France,SpainandMexico).Another
research,carriedoutin2020in40countries(80.000peoplesurveyed)as
partoftheUniversityofOxford’sReutersInstituteannualDigitalNews
