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PlanetEarthandglobalcommunication...|19
theemerging‘global’era.Nationalandotherboundariesthatconstrained
activismandmediaalikehavenotdisappeared;butbothhavebeentrans-
formedbyexpandedpossibilitiesofinterconnection.Activismappearsto
be‘global’inanewway,withcoordinatedworldwideprotestsfor‘global
justice’thatinvolvemanydińerentstrandsofactivity.Mediaappeartobe
increasinglyglobalized,asnationaltelevision,press,etc.aresubsumed
ingiganticworldwideflowsofinformationandideas,symbolizedbythe
internetwhichońerssocialandpoliticalactorsnewopportunitiesformore
directcommunication”(W
.deJong,M.Shaw,N.Stammers,2005,p.1).
Inthenew,globalreality,theInternethasenablednewformsofactivism
relatedtoenvironmentalissues.Amongmanyexamples,wecanfindinter-
estingones,suchastheSaveOurWoodscampaignintheUnitedKingdom,
againstthegovernment’splantosellupto100percentofEngland’sPublic
ForestryEstate(over258,000hectaresofwoodland),withTwitteraction
#SaveOurForest(Lockwood,2013,pp.49-60).Environmentalactivistsalso
useotherInternetplatforms,likeYouTube,e.g.insomecasesoftheold-
growthextraction:inTasmania(Australia)andthePacificNorthwest(US,
Canada),asdescribedbyCatherineCollins(2013,pp.61-73).Shefinds
that:uNewtechnologies-especiallysocialmedia-ońerawayofreaching
potentiallylargeaudiences.Teyalsohaveadvantageofallowingopposing
sidestocontrolthemessagethatreflectstheirinterpretationoffacts,
values,andacceptablepolicyalternativeswithlessmediationbyreporters
andjournalisticgatekeepers”(Collins,2013,p.61).Ofcourse,onlineactiv-
istsalsotakepartintheglobalfightagainstclimatechange,toinfluence
globalenvironmentalpolicy,shapedduringtheCOPs(theUnitedNations
ClimateChangeConferences)orinothersummitsandpoliticalmeetings.
AgoodexampleisthefirstmultilingualwebsiteinLatinAmerica,focusing
onclimatechange,IntercambioClimático,describedbyfourscholarsuin
ordertobetterunderstandthepotentialforonlinecommunicationin
influencingpolicychangeandpublicengagement”(Takahashi,Edwards,
TimmonsRoberts,Duan,2015).ManuelCastells(2009)concludes:uTe
Internethasplayedanincreasinglyimportantroleintheglobalmovement
topreventglobalwarming”(Castells,2009,p.325).
Conclusions
Contemporarycommunicationonaglobalscaleispossiblethanksto
humandevelopment,includingourideasandtechnologies,howeverthe
