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Introduction
InMay2019,aninternationalscientificconferenceentitleduTeFuture
ofMedia,Mediatization,JournalismandCommunication”tookplaceat
KazimierzWielkiUniversityinBydgoszcz(Poland)ontheoccasionofthe
50thanniversaryoftheuniversityandthe500thanniversaryofLeonardoda
Vinci’sheritage.TisRenaissancegeniuswasbornatatimewhenGuten-
berglaunchedhisprintingmachine,andtodayattheNationalMuseumof
ScienceandTechnologyLeonardodaVinciinMilanyoucansee,among
others,variousmediaandcommunicationinventionsfromdińerentepochs.
Inthesamecity(inrefectoryoftheconventSantaMariadelleGrazie)you
canfindthefamousLeonardo’spaintingmuraluTeLastSupper”
,which
showshowmuchthisMasterfeltthemodernmedia(lookattheemotions
expressedatthemostusensational”momentoftheLastSupper,andsome
secretshavesurvivedtothisday).In1994BillGates,thefounderofMic-
rosof,boughtLeonardo’snotebook,calleduCodexLeicester”
,for30,8mil-
liondollars!Onhisblog,Gateswrites:uI’vebeenfascinatedbytheartist
andinventorLeonardodaVincifordecades.Hehadoneofthemostinno-
vativemindsever”(https://www.gatesnotes.com/About-Bill-Gates/Code-
scope,December18,2018).Indeed,themostinnovativemindsinhuman
historyhavedeterminedthedevelopmentofcivilization,includinginno-
vationsinthefieldofmediaandcommunicationthathaveanindisputable
impactonthemodernworld.
LeonardodaVinciwastobeaninspirationforconferencepartici-
pantswhocamefromvariouscountriesandcontinentstodiscussabout
thefutureofmedia,journalismandcommunication.Manyinteresting
paperswerepresentedonvarioustopicsrelatedtoverydińerentaspects
oftheconferencesubject.However,thisbookisnotacollectionofcon-
ferencepapers,butamonographconsistingof14chapters,andwrittenby
researchers(conferenceparticipants)representingtheInstituteofCommu-
nicationandMediaofKazimierzWielkiUniversityinBydgoszczandother
universitiesfromCentralandEasternEurope:NicolausCopernicusUni-
versityinToruń,JagiellonianUniversityinKrakow,UniversityofWarmia
andMazuryinOlsztyn,PalackýUniversityinOlomouc,CorvinusUni-
versityinBudapest,NationalTechnicalUniversityofUkraineinKyiv,and
RussianStateUniversityfortheHumanitiesinMoscow.
Tebookbeginswithachapterthatcombinesglobalandenviron-
mentalcommunication,writtenbyRadosławSajna-Kunowsky.Heempha-
