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Summary
ThisstudytheoreticallyanalyzesthefateofPolishtradeanditsdevelopmentsincetheearly
1990s.In1990,theprocessrelatedtoprosperityinPolishtradebegan.Itwasthenthat
Polishproductsbegantoflowin,whichwerenotavailabletothepublic,therewerealsonew
shoppingcentersofferingnewproducts(repositionedproducts-existingproductsdirectedto
newmarketsormarketsegments),whichofcoursewascausedbythepoliticalsituationofthe
country.Basedonatheoreticalanalysis,onecaninferthereasonsthathavehelpedsome
productstosurvivetothepresentdayandbecomeproductsofbetter,higherquality,despite
theincreasingcompetitionafterthe1990sontheinternalmarket.Theattitudeofexternal
investorstoPolishproductbrandsispresented,towhichtheyacquiredtherightalongwith
theinvestmentofcapitalinagivenenterprise.
ThestudypresentstheevolutionofPolishtraderelatedtothepromotionofincreasingly
modern,newnon-standardformsofsales,whichwerenotneededatthebeginningoffood-
relatedchangesduetothehighabsorptionofthemarket.Withthepassageofyearsand
transformationsthathavepassedthroughPoland,luxuryproducts,whicharecharacterized
aboveallbyhighquality,arebecomingmoreandmorepopular.
Słowaklucze:Handel,Transformacja,Produkt,Produktluksusowy,Ambientmarketing,
Żywność,Produktyspożywcze,Strategiamarketingowa
Keywords:Trade,Transformation,Product,Luxuryproduct,Ambientmarketing,Food,Food
products,Marketingstrategy
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