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CRAVESUCCESSLIKEAIR
thefuture.Evennow,whenthemediamarketisstagnating,competition
isgettingeverfiercer,andthecrisisassociatedwiththepandemichasnot
fadedaway.Iknowthisisabig,boldgoal,butIhavefaiththatwe’llgetthere.
Inaddition,wehaveafewotherboldgoals.Wewantourstoretotakeeighty
percentofourdigitalproductsales,withonlytwentypercentthroughtradi-
tionalchannelsin2025.
Onecouldmultiplyexamplesofradicalgoalsreachedbyvisionaries,
althoughothershavefoundthemimpossible.InPoland,wealsohavemany
dreamers,whohavebeenabletotransformtheirdreamsintoambitious
goals,thenseetheirdreamscometrue.Perhaps,themostspectacularsuc-
cess–onaccountofitsglobalreach–wasachievedbytheownersofCD
Projekt,thecreatorsofTheWitcher.DariuszMiłek,thefounderofCCC,cur-
rentlytheleaderofthefootwearsectorinCentralandEasternEurope,has
alsofulfilledhisdream.Otherexamplesofsuccessare,forexample,InPost
orŻabka.Theseare,ofcourse,onlyafew,buttherearemore.Wemaybe
inspiredbyworldvisionaries,butwemustalsobeproudofPolishentre-
preneurswhohaveshownthatthelimitofhumanpossibilitiesisonlyour
imagination.
Ontheotherhand,therearepeoplewhohavenotsetthemselvesbold
goals,choosingtosetnoneatall.Eithertheylackfortitude,self-disci-
pline,anddetermination,ortheyaretoocomfortabletoputintheextra
effort.Thatistheirchoice.NoteveryonehastobelikeEinsteinorJobs.
Theycanenjoyaquietlifeandlittleday-to-dayjoys.Suchpeoplehave
optedforwell-being,insteadofthestressaccompanyingtheachieve-
mentofgreatgoals.
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