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Introduction:RethinkingSeriality
andStreaming
TheNewBeginning
Thestatementthatwenolongerliveuintime”orevenuwithtime”but
uinseries”istrivialtoday.Wenolongerliveintheseasonsandbythe
seasonsspring,summer,autumnandwinter,butinsubsequentseasons
ofourfavoriteseriesTwinPeaks,TheSopranos,BreakingBad,Better
CallSaul,HouseofCards,TrueDetectiveandTheKilling.Unfortunately,
platformslikeHBOorNetflixhavedrawnouractivitymoreduringthe
pandemicthanwewouldhaveexpected.Thisgivestheimpressionthat
wenolongerhaveourownlivesbutthelivesoftheuheroes”oftheseries,
withoutwhichwecannotimagineourexistence.Doesthisrevealtheemp-
tinessofourexistenceorthepowerofcapitalismthatgovernsourlives,
ourfreetime,andourdesiresandidentificationsuthrough”anduby”the
platforms?Ourliberalfreedomsarewithintheframeworkofthenecessity
oftechnicalmediationandideologicalconditions.Surely,succumbingto
ourwhimsandthemarketaretwopolesofthesamething.Serialityonly
empowersusinthis.
Thequestionofserialityandlifeintheseriesprovokesthemostfun-
damentalproblems,includingtheproblemoffreedom.Themodernpur-
suitoffreedomhasalwaysbeencomplementedbyquestioningit.Labor
lawisaconditionfortheexerciseofallotherrights.Thenewsocietyof
workershascreatedanewsocietyofdependency.Atthesametime,it
createdareasoffreedomintermsofconsumption.Freedomhasbecome
therecommendedwaytousetheimageswehaveofourabilitytorule
andachievesatisfaction.Mainstreamcinemaisonthistopic.Inplaceof
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