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Introduction:RethinkingSerialityandStreaming
theureturnoftheIdentical”(Eco1985).GillesDeleuzeoleredother
approaches(quiteoppositetoEco),andevenJean-PaulSartretriedto
rethinkseriesasamodeofoureverydaylifeandexperience(Sartre1991).
Thisencouragesustodiscusstheissueofserialityalsofromamorephilo-
sophicalperspective.
Butwhataboutstreaming?Howisitconnectedwithseriality?How
doesitalectourperception?Whatchangesinourlivesandwork?The
questionthatwillhauntusinthisbookisthedilerencebetweentheseries
andthestream.Consequently,whatdoseriesandstreammean?Howdo
theywork?Howdotheyshapeourlife,habitualprocesses,andbehavior?
Howdotheychangeourthinkingandorientustowardobjectssuchas
worksofart?Lastbutnotleast–whatdoesitmeantobeinsidetheseries,
orwhatdoesitmeantobeoutsideoftheseries?Whatdoesitmeantobe
betweenseriesandstreaming?
Finally,theproblemofeconomicsreturns.MichaelD.Smithand
RahulTelang,inthebookStreaming,Sharing,Stealing,BigDataand
theFutureofEntertainment,claimthatforthecreativeindustries–music,
film,andpublishing–thesearethebestoftimesandtheworstoftimes
(Smith,Telang2017).Newtechnologieshaveprovidedself-published
authors,independentmusicians,andothercreatorswithpowerfulnew
waysofdoingtheirworkandreachingtheiraudiences.Butthesame
technologieshavealsochangedthecompetitivelandscape,weakening
establishedplayers’controlovercontentandconsumers.Weask:canwe,
inourtimesofstreamingandcontinuousflowofinformation,stilltalk
aboutaustolenobjectofdesire,”astolenletterintheJacquesLacansense
(Lacan1972),andthemultiplicityofseriescausedbyit?Inwhatrelations
couldweformthethreeconceptsofstreaming,sharing,andstealing?In
hisfamouspaper,TheWorkofArtintheAgeofMechanicalReproduction,
WalterBenjamincouldonlysensetheatmosphereofourtime.Buteven
heprobablydidn’tforeseethescaleoftheproblem.
TheEmptySquare
OurtheoreticalstartingpointisGillesDeleuze’sconceptofseriality.We
areaware,however,thatthisconceptisstillimbuedwiththespiritofstruc-
turalism.Asweknow,Jacques-AlainMillerdevelopedtheideaofaumeto-
nymiccausality,”andLouisAlthusserdevelopedtheconceptofaustruc-
turalcausality”toaccountfortheveryparticularpresenceofastructure
initselectsandforhowitdilerentiatesallimpact,atthesametimeas
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