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2
PolishconsumersontheEuropeanmarket
KrystynaMazurek-Ł
opacińska
Introduction
TheaimofSingleEuropeanMarketasaneffectofintegrationofEuropean
countriesistogeneratebenefitsforEuropeinvariousareasofsocial
andeconomiclife,butalsothoseconnectedwithpoliticaleffectsintheface
ofglobalizationandthecompetitionfromotherregionsoftheworld.Benefits
gainedfromdevelopmentoftheEUmarketshouldbeperceivedfromtheview-
pointofvariousgroupsofeconomicentitiesandsocietiesinvolvedinthepro-
cessofintegration.TheconceptofunifiedsinglemarketoftheEuropeanUnion,
withitsprinciples,premises,determinantsandinstruments,isshownon
Figure1.
Fundamental
principles(free-
doms):
−Freemovement
−Freemovement
−Freemovement
−Freemovement
ofgoods
ofservices
ofpeople
ofcapital
Premisesforcreation:
−sustaineddevelopment
−increaseofeffectiveness
−raisingthelifestandard
−improvingthepositionofEuropeintheTriad
−responseofEuropeancountriestoglobalization
Economicunion
SingleEuropeanMarket
ofdevelopment
Directions
Monetaryunion
Politicslunion
Policyinsupport
ofsinglemarket
operation:
−consumer
−competitiveness
−trade
−industrial
−agricultural
−transport
−environmental
−regional
protection
protection
protection
Figure1.SimplifiedconceptoftheEUsinglemarket
Source:Wiktor(2005,p.51).