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Introduction
IfEnglishisthemostcommonlydescribedspecialisedlanguage,then
businessremainsadomainwhichhasreceivedconsiderableattentionfrom
researchersandlanguageeducatorsalike.Inthenextthreechapters,their
authorssetouttorevealthewaysinwhichBusinessEnglishshouldbe
efiectivelytaughttopreparestudentstofacethegrowingpressuresofthe
currentjobmarket,especiallyinthecorporateenvironment.
AleksandraBeataMakowskainherchapteronTailoringtheBusiness
EnglishCourseSyllabustoMarketNeedsarguesthatpreparingbusiness
Englishcoursesshouldreflectthehighlyvariedanddynamiccontextsin
whichEnglishisused.AgeneralBusinessEnglishcourseveryofenfailsto
addresssomeveryspecificandhighlyspecialisedneedsofitslearners.Te
chapterpointstothecentralimportanceofcarryingoutathoroughneeds
analysisbeforeanysuchcourseisdesignedandimplemented.Tisissueis
thendiscussedandillustratedinacasestudywhichdescribesthedesignof
asyllabusforaBusinessEnglishcoursetaughtaspartofaBAprogramme
„LinguisticsforBusiness”ofieredattheUniversityofŁódź.
TenextchaptermeDevelopmentofBasicBusinessCorrespondenceSkills
byEnglishPhilologyStudentswrittenbyTeresaMariaWłosowiczcontinues
toexploretheissueofoptimisinglanguageresourcestohelpstudentsdevelop
theirBusinessEnglishskills.Inherchapter,theauthordiscussesdifculties
andchallengeslinkedtobusinesscorrespondencebasedonherstudyofhow
studentshaveacquiredthewritingskilloveraperiodoftime.Teresultsof
thestudyshednewlightonthemostcommonlyencounteredproblems.
TisbusinessEnglishpartofthevolumecloseswithajointchapter
AuthenticMaterialsintheLSPClassroomRespondingtoDemandsofthe
JobMarketwrittenbyAleksandraBeataMakowskaandJoannaDuda.
Teauthorsstartwiththeassumptionthatstandardtextbookmaterialsvery
ofendonotmeetstudents’needsbecausetheyfailtoreflecttherealitiesand
interestsoflocalbusinessenvironments.Toaddressthisissue,thischapter
drawsonseveralspecificexamplestodemonstratehowauthenticmaterials
areusedinBusinessEnglishcoursestaughtaspartoftheBAprogramme
„LinguisticsforBusiness”attheUniversityofŁódź.
TenextchapterUniversityCooperationwithBusinessEnvironmentinthe
DigitalErabyJarosławPłuciennikandMichałWróblewskideviatesslightly
fromtheothercontributionstothisvolume.Ittakesabroaderviewofthe
relationsbetweenacademicandbusinessenvironmentsbydescribingwhat
theauthorsrefertoas‘disruptiveinnovation’occurringintheareaofhigher
education.TisinnovationislinkedtotherecentphenomenonofMassive
OpenOnlineCourses(MOOCs)anddevelopmentofBigData.Arguing
thateducationisbecomingasocialservice,thischapteradvocatestheneed
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