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Sale
Iaskedmyselfaquestion.Thisquestionisalsothetitleofachapterof
thisbook,anditgavemealottothinkabout.Iwasworkingasalecturer
inoneofthePolishuniversitiesandIwaspreparingthelectureregarding
salestechniques.Ibasicallywantedtopreparesomethingwhichwould
providemyaudiencewithsomethingprofoundandmeaningful,some-
thingwhichwillinspirethemtolookandunderstandoneofthemostim-
portantconceptsinawaythatwillmakeadiflerence.
So,Iaskedmyself,Thomas,whatisasale?Andyouknowwhat?Icouldnot
findtheanswer.Askyourselfthesamequestion.Canyouanswerit?Asyou
cansee,itisnotaseasyasitseems.Whenthelecturestarted,Icouldnot
waittospeaktomystudentsandaskthemtheverysamequestionbecause
Iknewthatitwouldcreateabrainstormingsituation.
Thistime,itwasnotjustanyofthelocalstudents.Instead,Iwasgoingto
meetmyinternationalstudentswhowerefromallcornersoftheglobe.
Now,becausetheywereverydiverseintheircultures,religions,andall
thedemographictraits,whatIwasgoingtoaskwasenthralling.Whenthe
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