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“webuybecausewelikeadverts”or“webuybecausewelikesomething”
andmanyotherresponseswereprovided.Afermydearstudentslefme
withsomanygreatanswers,Inoticedthattheywereexpressingsome-
thinginteresting.Namely,theywereexpressingtheirfeelingsandemo-
tionswhichwasabsolutelygreatbecauseitprovidedmewithanopportu-
nitytoreadthemdeeper.
Iusedmyexperiencetoderivetheanalyticstotheseanswers.Theymade
meawareofonething.Itwasnotsalesthattheyhadbeendefiningall
thistime.Instead,itwasmarketing.Why?Becausethatiswhatinfluenced
theirunderstandingofsales.,andIdon’tblamethem.
ThefirsttimeIstartedlearningaboutsales,thesamethinghappenedto
measwell.Butafersomeresearch,Ifoundawordthatdescribestheen-
tirestructureofsales.
IwantedmystudentstoreachthesamematuritypointwhereIhadwith
justsometweaks.So,Istartedagainwithmystudents.Thistime,Itold
themtodefinesalesinjustasingleword.Believeme,thelooktheyhadon
theirfaceswasworthlookingat.Theywerecompletelysurprisedanddid
notknowhowtousejustasinglewordtoexplainsuchahugeconcept.But
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