Treść książki
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10
Introduction
Takingintoconsiderationthecognitivegap,thefollowingresearchproblems
arose,expressedintheformofresearchquestions:
−Whatarethesourcesofinnovationintourismenterprises?
−Whataretheeńectsofimplementedinnovations?
−Whatisthedegreeofuseofinternalenvironmentcomponentsincreating
innovationintourismenterprises?
−Whatarethepossibilitiesofincreasingthelevelofinnovationoftourism
enterprises?
−Whatarethebarrierstointroducinginnovations?
−Howdoindividualbusinesscomponentsinfluencetheachievementof
positivecompanyresults?
Temainscientificgoalofthestudyistorecognizeandempiricallyverifythe
conditionsofinnovationmanagementintourismenterprises,identifyexternal
andinternalfactorsańectingtheformationofinnovationintheseenterprisesand
assesstheparticularcomponentsofinnovationmanagement.Temethodological
objectiveofthestudyistoindicateasetofactivitiesleadingtothegrowthof
innovationintourismaimedatcreatorsofinnovationandrecipientsofinnovative
solutionswithinthreegroupsofentities:tourismenterprises,publicsectorinstitu-
tionsandinstitutionssupportingtourismdevelopment.Researchactivitieswill
beundertakentodeterminethedirectionsofinnovationdevelopmentoftourism
enterprises.Teapplicableaimofthestudyistocarryoutthediagnosisandprovide
researchresultsandconclusionsregardingthedirectionsandareasthatcanbe
usedinbusinesspracticebytourismentitiesintheaspectofmanaginginnovations.
Tefollowingresearchhypotheseswereset,basedonaliteraturereview,the
author’sownobservationsconductedovermanyyearsintourismenterprisesand
earlierresultsoftheauthor’sresearch:
H1:Managersoftourismenterprisesseesourcesofinnovationmainlyinexternal
conditions,suchasthesearchforinspirationamongcompetitors,including
foreigncompaniesandconsultingcustomers.
H2:Teintroductionofinnovationshasanimpactonincreasingcustomer
satisfaction,expandingtheirnumberandimprovingthefunctioningofthe
tourismenterprise.
H3:Internalfactors,suchastheinvolvementandcreativityofemployeesinthe
creationandtransferofknowledge,haveasignificantimpactontheinnova-
tionoftourismenterprises.
H4:Enterprisesseetheincreaseintheirinnovativenessprimarilyinproductand
marketinginnovations.
H5:Terearebarrierstoinnovationintourismenterprises,abovealltheriskof
introducinginnovations,lackofintellectualresources(peopleandknowledge)
andlackofresourcesfortheirimplementation.
Inordertoverifythehypotheses,theauthorusedthefollowingresearch
methods:criticalliteratureanalysis,methodofexaminingsourcedocuments,
