Treść książki
Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
Tableofcontents
7
3.3.3.Teroleandcomponentsofcontextinadvertisingcommunication..191
3.3.3.1.Activationofmultipleconsenses.............................191
3.3.3.2.TeStratifiedModeloftheactualsituationalcontext...........197
3.3.3.3.Modellingtheinterpretationofadvertisements................204
3.3.4.Expansionandextendedapplicationofthemodel.................206
3.4.Summary.......................................................215
References..........................................................219
Appendix1
Transcriptofadvertisementsusedinthestudyofface-work0000000000239
TePolishadvertisements...........................................240
TeBritishadvertisements..........................................246
TeChineseadvertisements.........................................250
Appendix2
Investigationoftheelementsoffaceandface-work000000000000000000255
TePolishquestionnaire............................................256
TeEnglishquestionnaire...........................................257
TeChinesequestionnaire..........................................258
Appendix3
Investigationofoptimalinnovation0000000000000000000000000000000000259
Originalityandinnovation:Polishversion.............................260
Originalityandinnovation:Englishversion...........................261
Appreciation:Polishversion.........................................262
Appreciation:Englishversion........................................263
Indexofnames......................................................265
Subjectindex.......................................................271