Treść książki
Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
O.V
.D
OLZHANSKAYA
TOURISMASAGLOBAL
POLICYFACTOR
Abstract
Thearticleisdevotedtotheelaborationofapproachestothedevelopmentoftourism
asasocialphenomenonintheconditionsofglobalization.Ithasbeenestablishedthat
tourismismorestablecomparedwithotherindustriesintheconditionsofuncertainty
inglobalmarkets.Socialadvantagesoftourismarethesatisfactionofleisureneeds,
higherlivingstandardsofthepopulationfollowinganinflowofforeigncurrencies,
thedevelopmentofsmallentrepreneurship,theimplementationofnationalsocial
policies,newjobs,multiplicativeeffectfromtourism,regionaldevelopmentinthe
conditionsofglobalizationandcross-culturalcommunication.Thearticleinvestigates
theroleofinternationaltourisminformationoftheforeignpolicyThegeographical
spacebeyondEuropeanditsfunctionallydistinctsubcomponentoftouristspaceare
amazingregionswhichhavelongattractedtouristsfromaroundtheworld.With
theirvastanddistinctivecultural,socialandbiologicaldiversity,theregionscapture
theimaginationsoftouristsdesireforimpressionsandadventure.Tourismasvery
importanteconomicfactorcanplaysignificantroleindevelopingtheregionandits
attractiveness.Theglobalstatisticsshowsthatitbringspositivesindifferentmeanings.
Regionaldevelopmentinthewayoftourismshouldbegenerallybasedonnatural
potentialinaharmonywithlocalinhabitantsandmarketingactivitieswhichhelpto
recognizethedestinationandbringitupeventotheunknowntourismparticipants.
Theauthordefinesthemainfactors,whichinthetermsofglobalization,transform
theworldtouristflowsintoaforeignpolicytoolofinfluence.Thepaperhighlights
basicapproachesof«newpublicdiplomacy»withinwhichsocialinstitutionsand
processes(includingtourism)areconsideredasindependentsubjectsofinternational
relations.
Keywords:internationalrelations,internationaltourism,foreignpolicy,public
diplomacy,internationalcontacts,investmentattractiveness,politicaltransformation,
ratingsofcountriesandregions
13
