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Introduction
Everythingisemptiness.
Thisistheultimatetruth.Nothingelse!
KazimierzPerechuda
Inthiseraoffastchangingsociety,economy,culture,technology,religionand
otherfieldsofhumanactivity,theeffectivenessofdifferentparadigms,theories,
models,methods,techniquesandtoolsiscontinuouslyfalling.
Ahologramisthemodestparadigminthemodernsocietyandeconomy.It
showsanon-realworld,whichlikeinthemovies,ismoreimportantthan
realityviewedbypeopleinadestructiveway.Mediabusinessshowsus
apositivepictureofanimaginaryworld;themainproblemisfocusedonthe
lackofdifferentiationtoolsbetweentherealandillusionaryworld.Therefore,
peopleareconcentratingonthesimplebuyingmechanisminsuperandmega-
marketsratherthanonthinking,whichisboring,demandsextraenergyand
theresultisnon-real,movedtothefuture,whichagainisdangerousand
unpredictable.
Inmodernsocietywecanobservethedynamicmultiplicationofdifferent,
chaoticprocesses,whichpeopletrytostructureinsomeway.Buttheprocesses
whicharebuiltinanywayareconvertedintoanobstructivegateintheprocess
oftheholisticdevelopmentoftheeconomyandsociety.Therefore,thebest
solutionisnottoregulateanykindofprocessesbutonlytogoorflowwith
them.Inturnwecaninthiswaypreserveandaccumulatesocial,political,
educational,technologicalandmanagerialenergy,whichcanbeusedforthe
accomplishmentofnewideasandgoals.
Onthebasisoftheseassumptions,wecanformulateanewparadigmfor
modernsocietyandtheeconomy:“Donotregulatethechaoticprocesses–
flowwiththem”.
Incontemporarybusiness,wecanobserveadecreasinglifecycleofbusiness
andmanagementmodels(BMM).Thismeansthatscientists,consultantsand
specialistsinmanagementshoulddesignandimplementmoreandmore
“coachingandconsultingproducts”focusedonthekeycompetenciesofthe
companiesandalsoclients.
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