Treść książki

Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
Introduction
Globalizationisamultidimensionalphenomenonconcurrentwithhumankind’s
developmentoverthelastfewdecades,orevencenturies,assomeauthorsbelieve.
Nowadays,noareaofourlivesescapestheinfluenceofglobalization.The
introductionofthetermIglobalization’intheeconomicdomainisattributedto
T.Levitt,whoconducteddeliberationsabouttheimpactofnewtechnologiesonthe
foundationofglobalmarketsofstandardizedgoods,andtheroleoftransnational
corporationsintheseprocesses.Levitt’sinsightswerepresentedinthearticleentitled
TheGlobalizationofMarkets1publishedin1983.SincethenIglobalization’hasbecome
oneofthemostfrequentlyusedtermsinscientifcliteratureandjournalism.
ThismonographdevelopedbyJapaneseandPolishresearchersprimarily
focusesontheeconomicandculturalaspectsofglobalization,asthesefactors,
togetherwithtechnologicalchanges,constitutethebasisforthisprocess.Itisworth
underliningthatmoderntechnologiesweretheinducementforcreatingnew
foundationsandadditionalincentivestoexplorethepreviouslyknownmotivesfor
thedevelopmentofeconomicactivity.Suchtechnologiesinvolvetheproduction
technologies,thesupplyofservices,andthevariousaspects,forinstancethose
relatedtotransportation,communication,anddataprocessing.
Atthesametime,itturnedoutthatthepermanentpursuitofproftmaximization
carriedoutbynumerouseconomicactors,includingenterprisesandindividuals,
causesmultipledistortionsassociatedwithglobalization.Thisobservationindicates
thenecessityofsomecoordinationofactionrulesonaninternationalscale,lacking
inthecurrentstageofthedevelopmentofglobalization.
However,inthisauthor’sview,thedevelopmentofglobalization,despitethe
disadvantagesanddistortionsthatitcauses,isinevitableunlesstheworldis
unexpectedlydevastatedbysomecontingency.Technologicalprogress,together
withknowledge,givesusthefollowingtoolstoovercomefutureobstaclesand
accomplishnewfndings,eventhoughtheworldeconomymaybetemporarily
experiencingperiodsofthecurtailmentglobalintegrationcurtailment,Iblackswans’
suchasCOVID-19.
Thismonographaimstostudyandpresentselectedchallengesthatarisefrom
globalizationanddiscusstheabove-mentionedissuesfromthemacroeconomicor
mesoeconomicperspectiveandalsoconsiderstheculturalaspectsoftheglobal
economicphenomena.
1T.Levitt(1983),Theglobalizationofmarkets,HHarvardBusinessReview”(May-June),pp.92-102.