Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research

Irina Oukhvanova, Joanna Senderska

Uzyskaj dostęp

Zakup książkę

ISBN/ISSN:

978-83-7133-825-0

DOI:

Wydawnictwo:

Uniwersytet Jana Kochanowskiego

Rok wydania:

2019

Liczba stron:

212

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

. Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research. Red. Oukhvanova, Irina; Senderska, Joanna . : Uniwersytet Jana Kochanowskiego, 2019, 212 s. ISBN 978-83-7133-825-0

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A2 Oukhvanova, I.

A2 Senderska, J.

T1 Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research

PB Uniwersytet Jana Kochanowskiego

YR 2019

SN 978-83-7133-825-0

Bibliografia BibTex:

@Book{ 241579, author = "", editor = "Oukhvanova, Irina and Senderska, Joanna", title = "Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research", publisher = "Uniwersytet Jana Kochanowskiego", year = "2019", address = "", isbn = "978-83-7133-825-0" }

Bibliografia endNote:

TY - BOOK

AU -

ED - Oukhvanova, Irina

ED - Senderska, Joanna

TI - Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research

PB - Uniwersytet Jana Kochanowskiego

CY -

PY - 2019

SN - 978-83-7133-825-0

ER -

Netografia (standard APA):

. Red. Oukhvanova, Irina; Senderska, Joanna. Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research [baza danych online] : Uniwersytet Jana Kochanowskiego, 2019 [dostęp: 05 05 2024]. Dostęp w Ibuk Libra: https://libra.ibuk.pl/reader/discourse-linguistics-and-beyond-vol-5-types-of-discourse-via-applied-irina-oukhvanova-joanna-241579.

The notion of discourse type is directly linked to the notion of discourse community: while discourse type represents the thematic (referential) component of discourse production, discourse community represents its social context. What is specific...

Więcej

ISBN/ISSN:

978-83-7133-825-0

DOI:

Wydawnictwo:

Uniwersytet Jana Kochanowskiego

Rok wydania:

2019

Liczba stron:

212

XML:ISBN/ISSN:

ONIX MARC21

Table of ContentsPreface to Volume 57
Round Table 1. Online Discourse: Representation of Institutional and Discourse Community PracticesMediator’s Introductory Words – Joanna Senderska, Alena Savich15
Tereza Klabíková Rábová, Soňa Schneiderová, Ladislav Janovec – Czech Corporate Website Discourse at the Beginning of the 21st Century: Methodological Perspective17
Alena Savich – Online Lobbying Campaigns. New Media – New Discourse?42
Lioudmila Kourchak – Online Employment Discourse as a Research Object58
Michał Robak – Discourse of Mediators of a Vegan E-Community(a Polish case study)71
Concluding Notes on Round Table 188
Round Table 2. Political, Public and Media Types of Discourse: Applied Theory and ResearchMediators’ Introductory Words – Ekaterina Vasilenko and Irina Oukhvanova93
Ekaterina Vasilenko – Gender-Biased Hate Speech Functioning in Media: Factor-Production Specifics (a Belarusian case study)95
Magdalena Hądzlik-Białek – Hate Speech and Swearing in Contemporary Society (a Polish case study)105
Tatiana Krasnova – Russian History-Rooted Probolshevist Discourse: Multitheoretical and Applied Perspectives117
Tereza Klabíková Rábová – Media Discourse of the EU Council Presidency (a Francophone research perspective)132
Vera Ustinovich– Preamble as a Spoken Discourse Unit: Analysing TV and Radio Debate Content Applying M.-A. Morel & L. Danon-Boileau’s Approach (a French case study)147
Patrycja Kubicha – Persuasion in Political Discourse: Election Manifesto of the UK Conservative Party158
Concluding Notes on Round Table 2167
Round Table 3. Professional Discourse as an Object of Applied Research DiscussionMediator’s Introductory Words – Yuliya Bekreyeva171
Tatyana Chernyshova, Evgeniya Klink – Applied Philology and Linguistic Expertise: Practical Steps to Extending Discipline Borders173
Katarzyna Oberda – Family Mediation as a Special Type of Discourse: Structural Categories and Their Representation185
Soňa Schneiderová – Czech Academic Style in the Context of European and Anglophone Writing196
Concluding Notes on Round Table 3208
Post-Editorial Comments211
Volume Contributors213

2.Website:thecentrepieceofonlinemarketing

Althoughthemostimportantpartofthisresearchisthestylisticanddiscursive

perspectiveoftheresearchedwebsites,theinitialstudyoftheselected

materialshowedthatitisnotpossibletoignoretheoreticalandpractical

aspectsofmarketingcommunication.Interdependenceoftechnologicaland

softwarebackgroundandpossibilitiesofoptimisingasiteoritsfunctionsand

goalsaswellasthesegmentofpresentedproductsorservicessignificantly

influencethelanguage,colourorinteractivityofawebsite.

Websiteswhichacompanyusestopresentitselftothepublicrepresentoneof

theofficial,institutionalcommunicationformsandfulfiltheappealfunction2

totargetandinfluencethediscoursecommunity.Inthiscontext,wealsospeak

morespecificallyaboutthepersuasivefunction–thesiteisaimedtopersuade

theaddresseetochoosethisparticularcompanybecauseeachcorporate

websitecanbeunderstoodasaparticulartypeofadvertising.Acompanythat

currentlyhasnoformofpromotionontheInternet,beitawebsiteorasocial

networkaccount,haslittlechanceofsucceedingincompetitionwithothers.

Thepotentialclientstartstosearchfortheparticularserviceorproduct

heneedsdirectlyintheInternetenvironment.Thedominantpersuasive

functionissupplementedbytheinformativefunction(therecipientobtains

informationaboutthecompany)andseductivefunction(toraiseinterest

inthebusinessactivitybyinducingexpressivefeatures;onseduction,see

e.g.Janovec,2004,2005).Thespecificmeanswhichthesecommuniquesuse

tofulfiltheirfunctionsarelistedbelow.

Fromthepointofviewofmarketingclassification,websitesareoneofthe

toolsofmarketingstrategiesofcompanies,organisations,institutionsor

individuals,andtheyfallintothesphereofInternetmarketingcommunication

oronlinemarketingcommunication.Theyrepresentacertainuvirtual

Thereisnoclearpointofviewinterminologyregardingthedivisionofcommu-

nicationfunctions.E.g.Z.Vybíralpointsoutthatthetheoryofcommunicationisin-

spiredbytheworkofK.Bühler,whodistinguishesbetweenexpressive,appellative

andreferentialfunctions(cf.Vybíral,2009:32).G.Leechdefinesinformative,expres-

sive,directive,aestheticandphaticfunctions,whileheunderstandsdirectivefunc-

tioninthebroadestsenseasasituationwhereuwetrytoinfluencethebehaviouror

attitudesofothers”(Leech,1974:40-41),therefore,thefunctionincludespersuasion.

Brak wyników

Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research

Treść książki

Znajdź bibliotekę blisko siebie, i uzyskaj dostęp do ebooka w systemie IBUK Libra