Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research

Irina Oukhvanova, Joanna Senderska

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ISBN/ISSN:

978-83-7133-825-0

DOI:

Wydawnictwo:

Uniwersytet Jana Kochanowskiego

Rok wydania:

2019

Liczba stron:

212

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

. Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research. Red. Oukhvanova, Irina; Senderska, Joanna . : Uniwersytet Jana Kochanowskiego, 2019, 212 s. ISBN 978-83-7133-825-0

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A2 Oukhvanova, I.

A2 Senderska, J.

T1 Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research

PB Uniwersytet Jana Kochanowskiego

YR 2019

SN 978-83-7133-825-0

Bibliografia BibTex:

@Book{ 241579, author = "", editor = "Oukhvanova, Irina and Senderska, Joanna", title = "Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research", publisher = "Uniwersytet Jana Kochanowskiego", year = "2019", address = "", isbn = "978-83-7133-825-0" }

Bibliografia endNote:

TY - BOOK

AU -

ED - Oukhvanova, Irina

ED - Senderska, Joanna

TI - Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research

PB - Uniwersytet Jana Kochanowskiego

CY -

PY - 2019

SN - 978-83-7133-825-0

ER -

Netografia (standard APA):

. Red. Oukhvanova, Irina; Senderska, Joanna. Discourse Linguistics and Beyond, vol. 5, Types of Discourse via Applied Research [baza danych online] : Uniwersytet Jana Kochanowskiego, 2019 [dostęp: 05 05 2024]. Dostęp w Ibuk Libra: https://libra.ibuk.pl/reader/discourse-linguistics-and-beyond-vol-5-types-of-discourse-via-applied-irina-oukhvanova-joanna-241579.

The notion of discourse type is directly linked to the notion of discourse community: while discourse type represents the thematic (referential) component of discourse production, discourse community represents its social context. What is specific...

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ISBN/ISSN:

978-83-7133-825-0

DOI:

Wydawnictwo:

Uniwersytet Jana Kochanowskiego

Rok wydania:

2019

Liczba stron:

212

XML:ISBN/ISSN:

ONIX MARC21

Table of ContentsPreface to Volume 57
Round Table 1. Online Discourse: Representation of Institutional and Discourse Community PracticesMediator’s Introductory Words – Joanna Senderska, Alena Savich15
Tereza Klabíková Rábová, Soňa Schneiderová, Ladislav Janovec – Czech Corporate Website Discourse at the Beginning of the 21st Century: Methodological Perspective17
Alena Savich – Online Lobbying Campaigns. New Media – New Discourse?42
Lioudmila Kourchak – Online Employment Discourse as a Research Object58
Michał Robak – Discourse of Mediators of a Vegan E-Community(a Polish case study)71
Concluding Notes on Round Table 188
Round Table 2. Political, Public and Media Types of Discourse: Applied Theory and ResearchMediators’ Introductory Words – Ekaterina Vasilenko and Irina Oukhvanova93
Ekaterina Vasilenko – Gender-Biased Hate Speech Functioning in Media: Factor-Production Specifics (a Belarusian case study)95
Magdalena Hądzlik-Białek – Hate Speech and Swearing in Contemporary Society (a Polish case study)105
Tatiana Krasnova – Russian History-Rooted Probolshevist Discourse: Multitheoretical and Applied Perspectives117
Tereza Klabíková Rábová – Media Discourse of the EU Council Presidency (a Francophone research perspective)132
Vera Ustinovich– Preamble as a Spoken Discourse Unit: Analysing TV and Radio Debate Content Applying M.-A. Morel & L. Danon-Boileau’s Approach (a French case study)147
Patrycja Kubicha – Persuasion in Political Discourse: Election Manifesto of the UK Conservative Party158
Concluding Notes on Round Table 2167
Round Table 3. Professional Discourse as an Object of Applied Research DiscussionMediator’s Introductory Words – Yuliya Bekreyeva171
Tatyana Chernyshova, Evgeniya Klink – Applied Philology and Linguistic Expertise: Practical Steps to Extending Discipline Borders173
Katarzyna Oberda – Family Mediation as a Special Type of Discourse: Structural Categories and Their Representation185
Soňa Schneiderová – Czech Academic Style in the Context of European and Anglophone Writing196
Concluding Notes on Round Table 3208
Post-Editorial Comments211
Volume Contributors213

institution”underoneofthecurrenttrendsofthedigitalrevolutionaswell

asservee-commerceore-marketingpurposes(Mihalíková,2007).However,

theycanbeconsideredascompanyadvertising(cf.Shimp,2010:397).Their

benefitsincludeinteractiveengagementofcommunicationparticipants,

multimediacommunicationcapabilitiesandglobalgeographiccoverage,

instantaccessibilityand(inthevastmajorityofcases)freeusage.Fromthe

pointofviewofthecompany,thereisthepossibilityofdetailedfeedback(the

numberofviews,clicks,visitors,thelengthofconnectionetc.),fastupdates

orchanges,etc.WWWpagesareconsideredasaubasiccondition”andthe

basicformofallactivitiesbelongingtoelectronicmarketing(e.g.Janouch,

2011:59)3.Otherscholarsconsiderthatuwebsitescanbeconsideredthe

centrepieceofcompanyonlineadvertisingefforts,withotheradvertising

formats(e.g.banners,e-mail,andpaidsearches)simplyservingtodrive

traffictotheirwebsites.Hence,websitesarekeytosuccessfullyintegrated

onlineadvertisingprograms.”(Shrimp,2010:397;Shrimp-CraigAndrews,

2013:362-3).Websitefunctionsarediverse:theyserveasaubusinesscard”,

theyprovidethecompanymediapresentationandformtheirso-calledonline

reputation.Theycontributetobrandrecognition,providecustomersand

stakeholderswithinformationaboutproductsoractivities,allowcompanies

topublishonlineadvertisingorsellproductsandservices,ensuresupportor

services,and,lastbutnotleast,collectinformationoncustomerpreferences

orinterests(Janouch,2011).Theyprovideactivetwo-waycommunication

betweenorganisationsandcustomers;theyaresupposedtomeetindividual

customerneedsandcreatelong-lastingtiesbetweenthem.Usersmotives4

forsearchingforinformationthroughwebsitesaretoidentifywhooffers

particularservicesorgoods,convenienceofchoiceandsearch,compare

prices,findandcompareproductsorselectfinanciallythemostadvantageous

Thespecificdivisionoftheonlinemarketingcommunicationmixtakesdifferent

forms(cf.Shimp,2010;Chaffey-Ellis-Chadwick,2016;Mihalíková,2007):besides

websites,alsoe-shops,blogs,socialnetworks,chatrooms,etc.fallintothecategory.

TheindividualtoolsusedintheseenvironmentsincludePPCorPPAads,shopping

incentives,loyaltyprograms,onlineevents,news,viralmarketingandadvergaming

(aspartofPRactivities),mailing,onlinechatting,VoIPtelephonesystems,

webinarsetc.

Usersshouldseekoutwebsitesinagoal-orientedmanner(e.g.tolearnmoreabout

acompanyorbrand,toplayagame,ortoregisterforacontest)(Shimp,2010:397).

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